Work

Hearth & Home Technologies (HHT) is a hearth industry leader and home to several fireplace brands. Amidst the pandemic-driven surge in home remodeling activity, it was vital for HHT’s flagship brand, Heat & Glo (HNG), to capitalize on the ever-increasing demand, especially leading up to the peak seasonality in September – November known as ‘burn season’.

An industry leading global food corporation faced negative sentiment from the public and their B2B customers regarding its production in the cocoa industry. To combat this, they set their sights on executing a proactive awareness-driven media campaign to highlight the work they were doing to improve the sustainable cocoa supply chain.

As a non-profit organization, The Greater Twin Cities United Way chapter seeks to improve and support the local Twin Cities community through various programs and donations. A global pandemic however, not only affects those that rely on the chapter, but the volunteers who donate time and material items. In an effort to attract new and existing volunteers, performance marketing partner Collective Measures developed a media mix focused on leveraging TV to find (and inspire) the right audiences to step up and get involved.

In a world turned upside down by the global pandemic, Deluxe Corporation, a technology solutions partner for small businesses, and their hit series, Small Business Revolution, a show that highlights transformations of small businesses with Deluxe’s solutions, were faced with challenges that required out-of-the-box thinking to reach its target audiences.