Our Legacy

Our founder, Nina Hale, established the agency to solve clients’ business problems. Her curiosity, business acumen, and trademark passion fostered sustained success. In 2020, Nina Hale rebranded to Collective Measures, but who we were at our core didn’t change.

Our Story


We’re a performance marketing agency. We make the complexity of modern marketing simple.


Nina Hale was founded in 2005

Nina Hale set up shop as a one-woman search marketing consultancy, officially founding Nina Hale the agency.

Owned by Employees since 2014

Nina Hale sold the company to her employees, establishing 100% employee ownership through an employee stock ownership plan (ESOP)

We’ve evolved and expanded

And along the way we’ve built up our service offerings and won countless industry awards — including Google’s award for the Most Innovative Shopping Campaign in North America and Adweek’s Brand Campaign of the Year.

And we’re still expanding

Originally founded as a search agency, we’ve transitioned into a performance marketing agency, and today we’re using data and analytics for much, much more than search.

We’ve kept our unique personality

A perfect example? We offer employees “Fur-ternity leave” to take care of their fur babies when they need help the most.

Collective Measures is a performance marketing agency

We take your complex problems and leverage data to analyze them. Challenge them. Interpret them. So we can uncover actionable insights to help you simplify your business.

From Nina Hale To Collective Measures

With the growth that we had seen since 2005, we needed a name that reflected our growing capabilities. We chose the name Collective Measures because it better embodies who we are today. We’re not one person. We’re an employee-owned collective. A performance marketing agency. Constantly looking for new ways to use data, analytics, and media to simplify today’s marketing complexity.

Collective Measures’ Founder

Nina Hale

Nina’s brilliance, business acumen, and trademark passion have been the key ingredients to the agency’s sustained success. Though Nina stepped back from day-to-day operations in 2015 when Donna Robinson took over as CEO, Nina continues to serve on the agency’s board and the core values she instilled in the company are still the same values we live by today.

The Collective Measures Difference

We love the hunt for answers.

We love the hunt for answers. Taking client problems and analyzing them. Interpreting them. Solving them. Because the more complex marketing becomes, the more important simple, actionable insights are.