Performance Marketing Services

As a marketer you’re measuring everything you can. Clicks. Conversions. Brand lift. You have access to just about every piece of information you could ever want. But now what? What should you do with it? We dig deep into data and analyze everything, so you know exactly what you need to move forward.

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Brand Performance Communications

Use analytics, measurement & reporting to drive data-informed media, content and distribution to build your brand.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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Let’s Work Together

Customize Practix to fit your needs.

Practix provides a suite of capabilities, but they all start with its ability to aggregate data from countless sources — both internal and external — into one solid platform. From there, every single KPI can be reported, metric can be tracked, model can be built, and report can be customized and delivered right to your inbox, so you can close the loop from impression to sale.

  • Financial services

  • Healthcare

  • Insurance

  • Education

  • Home improvement

  • B2B

  • Retail

  • eCommerce

  • Consumer packaged goods

  • Non-profit

  • Enterprise brands

  • Dealer & franchise networks

Business Partnerships 

  • Google Premier Partner
  • Meta Business Partner
  • Microsoft Ads Select Partner
  • Certified Women-Owned Business (WBE)

Individual Employee Certifications

  • Google Analytics
  • Google Ads
  • Adobe Analytics
  • Marin Software
  • Facebook Blueprint
  • BrightEdge

As an agency, Collective Measures is tool-agnostic. We align our service offerings with our clients’ preferred tool portfolio and have worked successfully with clients on a wide variety of tools and technologies. 


  • BrightEdge
  • Conductor Searchlight
  • Google Search Console
  • Bing Webmaster Tools
  • Screaming Frog
  • STAT Search Analytics
  • Yext

Paid Media

  • Google Ads
  • Bing Ads
  • YouTube
  • Kenshoo
  • Feedonomics
  • The Trade Desk
  • Google DMP
  • DV360
  • Amazon Advertising
  • Spyfu
  • Tableau
  • DialogTech
  • Invoca
  • Salesforce
  • Vistar

Social Media

  • Facebook Business Manager
  • Facebook Audience Insights
  • Twitter Ads
  • LinkedIn Ads
  • Pinterest Ads
  • Sprout Social
  • Snapchat
  • Kenshoo
  • Spredfast
  • Sprinkler


  • Google Analytics
  • Adobe Analytics
  • WebTrends
  • Google Tag Manager
  • Tealium
  • Invoca
  • DialogTech
  • Tableau
  • Data Studio
  • Big Query


  • Quantcast
  • comScore
  • Kantar
  • Similar Web