Social media marketing has come a long way and has become a critically important (and effective) component of a digital marketing mix. More than almost any other channel, social media has changed the shape of the consumer journey – by altering the way consumers learn about and interact with their favorite brands. But the same things that make social media exciting also make it challenging. And intimidating. Where should you start? What do you need to pay for and what should you focus on organically? That’s where we come in. At Collective Measures, we use data to inform platform selection and content priorities, and to develop integrated social media strategies. So we can help you implement successful paid social campaigns, and guide your organization to organic social success.
PAID SOCIAL MEDIA MARKETING
True to form, our paid social campaigns are performance-driven. We use data to lead us every step along the way: opportunity identification, campaign setup, ongoing management and optimization, testing, and performance analysis. With experience on a wide variety of social channels, we know which levers to pull, on which platform, to achieve the desired objective – lead generation, ecommerce, direct response, awareness, or engagement. And have the results to prove it.
ORGANIC SOCIAL MEDIA MARKETING
Sustained social media success hinges on first defining the unique goal of each channel within an organization’s social mix. So that’s exactly where we start. We make recommendations grounded in data and research – channel audits, competitive analysis, consumer journey research, social listening, and more – we partner with our clients to build their organic social framework. Then we provide them with all the support needed to bring this strategy to life, from content calendars, to content distribution plans, to governance policies, and community management guidelines. We also have experts on staff to fill any content creation or posting needs that may arise along the way.
Facebook, Instagram, Snapchat, LinkedIn, Pinterest, Twitter, YouTube, Facebook Messenger, Tik Tok, Waze, Yelp
“Collective Measures is a true partner. They approach the world with serious digital chops (as in they know what I don’t want to know) and couple that with true collaborative business partnership. I count on them to build paid media programs that not only serve our franchisee network but also help to push our entire brand forward.”
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