Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

Our Specialties

Maximize paid + organic social to engage consumers and drive business.

  • Cross-channel social media strategy
  • Paid social strategy
  • Paid social campaign execution
  • Organic social media content development + posting
  • Social listening
  • Performance analysis

Social media marketing has come a long way and has become a critically important (and effective) component of a digital marketing mix. More than almost any other channel, social media has changed the shape of the consumer journey – by altering the way consumers learn about and interact with their favorite brands. But the same things that make social media exciting also make it challenging. And intimidating. Where should you start? What do you need to pay for and what should you focus on organically? That’s where we come in. At Collective Measures, we use data to inform platform selection and content priorities, and to develop integrated social media strategies. So we can help you implement successful paid social campaigns, and guide your organization to organic social success.

PAID SOCIAL MEDIA MARKETING
True to form, our paid social campaigns are performance-driven. We use data to lead us every step along the way: opportunity identification, campaign setup, ongoing management and optimization, testing, and performance analysis. With experience on a wide variety of social channels, we know which levers to pull, on which platform, to achieve the desired objective – lead generation, ecommerce, direct response, awareness, or engagement. And have the results to prove it.

ORGANIC SOCIAL MEDIA MARKETING
Sustained social media success hinges on first defining the unique goal of each channel within an organization’s social mix. So that’s exactly where we start. We make recommendations grounded in data and research – channel audits, competitive analysis, consumer journey research, social listening, and more – we partner with our clients to build their organic social framework. Then we provide them with all the support needed to bring this strategy to life, from content calendars, to content distribution plans, to governance policies, and community management guidelines. We also have experts on staff to fill any content creation or posting needs that may arise along the way.

Tactical Experience

Facebook, Instagram, Snapchat, LinkedIn, Pinterest, Twitter, YouTube, Facebook Messenger, Tik Tok, Waze, Yelp

Achievements

Implemented content framework across Facebook and blog for long-time healthcare client to drive engagement and website traffic

Developed + implemented a highly-targeted paid social campaign for Louise Gray that both drove revenue and garnered nuanced audience insights that could be used to inform future marketing efforts.

Generate incremental product sales among a niche B2B audience, resulting in 870,000 impressions and 87% increase in new users driven to the website

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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