Strategy & Planning

Turning high-level strategy into actionable media roadmaps.
What we do
We translate signals into actionable media plans that are clear, decisive, and built to scale.

Media Architecture

Design the full-funnel framework that puts the right message, in the right channel, at the right moment — every time.
  • Audience strategy
  • Communications planning
  • Test-and-learn frameworks
What we do
We translate signals into actionable media plans that are clear, decisive, and built to scale.

Media Architecture

Design the full-funnel framework that puts the right message, in the right channel, at the right moment — every time.
  • Audience strategy
  • Communications planning
  • Test-and-learn frameworks

Intelligence in Motion

Discover Practix

Trade information overload for organized insights. Practix is our proprietary intelligence engine that synthesizes data sources, tracks metrics that matter and turns data into direction.

Proof Points

01

Skai ShopAble Media Awards

Collective Measures and VTech were awarded the Retail Media Excellence Award.

Retail Media
2025

02

Healthcare Marketing Impact Awards

Collective Measures and Medtronic win bronze for Integrated Campaign of the Year.

Media
2025

03

The US Search Awards

Collective Measures and Land O’ Lakes were a finalist for Most Innovative Campaign (PPC).

Paid Search
2024

from our experts

“Solid strategy lives at the intersection of audience, messaging, and media. The most brilliant campaign can fall flat if even one of those elements is misaligned. At Collective Measures, we dig deep to uncover key signals, shape a cohesive narrative, and build impactful strategies that are always proven through measured business results.”

Abby McNally
Group Director of Connections Strategy

FROM OUR EXPERTS

“The smartest analysis in the world means nothing if it doesn’t change what a business does. We hold ourselves accountable to that standard from the quality of our thinking to whether that thinking actually delivers for our clients.”

Meg Olstad
Director of Project Management

Explore Additional Services

Discover our unique methodology and diverse capabilities.
View All Services

Signals & Insights

Sift through the noise to find new patterns and make data-driven decisions.

Services

Market Intelligence
Advanced Analytics
Data Science

Activation & Expression

Turn heads with experiences designed to leave an impression.

Services

Digital, Retail and Traditional Media
Content and Creative Production
Content Strategy
SEO/GEO

Measurement & Optimization

Ensure your investments are paying off, and double down on success.

Services

Practix Intelligence Platform
ROI Modeling
Media Efficiency
100 South 5th Street
Suite 2000
Minneapolis, MN 55402
Get In Touch
Collective Measures
© 2026 Collective Measures, Inc.