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We’re Collective Measures

We are accountable to our clients, community and employee-owners.

We strive to be the most sought-after collective of experts whose purpose is to drive meaningful growth and impact for our partners, our people, and our community. And while our goals are ambitious, this mantra is predicated on our founding belief in business karma: working with nice, smart people creates meaningful impact for all.

Our Culture

Simply accountable to each other.

We love working alongside a collective of the smartest minds in the industry. It’s why we invest heavily in employee development and mentorship — to ensure every employee is able to reach their potential and enjoy every day they come to work. It’s the people who make Collective Measures the 20x best place to work award winning workplace that it is.

Our Values

These are the values we live by. As a collective. As people.

We believe a company’s values should be something you can feel when you walk in the door. Not just something written down and handed to employees as a demand. We take our values seriously both in the people we hire and the way we work every single day. Our values are part of who we are, a collective of more than 100 different people, working towards the same goal — To drive meaningful growth and impact for our partners, our people, and our community.

Inclusion

We look out for one another, take care of our teams, and celebrate our successes.

Excellence

We strive to excel and continually exceed the expectations of our clients and our people, holding each other accountable for our actions and outcomes.

Courage

We’re confident, bold and undeterred by the unknown. We are always willing to step up and tackle the challenges that stand in our way.

Integrity

We value transparency and authenticity. We do the right thing.

Collaboration

We commit to working together, recognizing we’re better as a group.

Impact

We are passionate about making a difference and take initiative to have a lasting impact on the organizations we serve.

Curiosity

As lifelong learners, we explore and encourage new ideas, and embrace ongoing change.

Our Commitment

#CommitToChange

We’ve joined other agencies and pledged to do more to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry. Since we made our initial commitment to change, we have taken measures to become an agency that is more reflective of our community, we have learned a lot about ourselves, our blind spots, and we are continuing to take meaningful steps toward our commitments.

We’re committed to doing better.

Looking at the progress we’ve made towards our commitments, we recognize we have a long way to go. But we’ve done a lot of listening and learning and while the data doesn’t reflect the kind of meaningful change we’re working towards, we’re continuing to improve our agency and remain committed to doing better.

Our team

Executive Team

Allison McMenimen Bakken

Managing Director, EVP

Katie Otto

Vice President, Human Resources + People Operations

Leadership Team

Heather Rist Murphy

Vice President, Brand + Consumer Engagement

Mike Baranowski

Vice President, Analytics + Data Engineering

Sarah Petit

Senior Director, Growth Operations

Matt Larson

Vice President, Media + Connection Strategy

Lindsay Early

Vice President, Client Services

Awards & Recognition

Awards & Recognition

Merit

Digiday Awards Finalist 
Finalist, Best Search Campaign – Room and Board

US Search Awards Finalist 
Finalist, Best use of Search – Retail / Ecommerce (PPC) – EVEREVE

Search Engine Land Awards Finalist 
Finalist, Best commerce search marketing initiative – PPC – EVEREVE

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 200 best places to work

Individual

AdFed MN
32 under 32: Alex Ostermann

Merit

Sales and Marketing Technology Award
Winner, Product of the Year (Small Company) – Practix

Content Marketing Awards
Finalist, Best Content Marketing Program in Retail – Room & Board

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 200 best places to work

MSPBJ Advertising List
List of leading advertising agencies in the Twin Cities region (#8)

Individual

AdFed MN
32 under 32: Tyler Weber

AdFed MN
32 under 32: Liz Kremer

Merit

Adweek Performance Marketing Awards
Brand Campaign of the Year – Deluxe Small Business Revolution (Season 5)

CampaignUS Media Awards
Gold, Best Data-Driven Media Plan – Land O’Lakes

The US Search Awards
Finalist, Best Use of Search / B2B (PPC) – New England BioLabs

The US Search Awards
Finalist, Best Use of Data (PPC) – Land O’Lakes

Content Marketing Awards
Finalist, Best Use of Multichannel Social Media in Content Marketing – Land O’Lakes

Google Premier Partner Awards
Finalist, Premier Partner of the Year in Diversity, Equity & Inclusion – Minnesota Public Radio

The Drum Awards for Digital Industries
Highly Commended, Best Use of Pinterest – The Tile Shop

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 150 best places to work (#11)

INC 5000
List of Fastest Growing Private Companies in America (#4,871)

Deltek Workbook
Marketing Agency Most Valuable Projects Award

Individual

Twin Cities Business Notable Leaders in Finance
Luke Schlegel – EVP, Operations + Analytics

AdFed MN
32 under 32: Grant Kramme

AdFed MN
32 under 32: Clara Kohrs

Forbes Agency Council
Content contributor and member: Donna Robinson

Merit

AdFed’s The Show
Gold, Integrated Advertising Campaign – Regional / National B2B

MediaPost OMMA Awards
Finalist, Excellence in CPG Category – Land O’Lakes

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 150 workplace

Individual

Forbes Agency Council
Content contributor and member: Donna Robinson

Merit

AdFed’s The Show
Finalist, Online/Interactive Branded Content + Entertainment with Deluxe Corporation + Fasthorse (awarded silver)

AdFed’s The Show
Finalist, Integrated Advertising Campaign – Regional/National B2B Campaign with Deluxe Corporation + Fasthorse (awarded bronze)

Search Engine Land
The Landy Awards: Finalist, Best B2B Search Marketing Initiative (SEO) – Deluxe Inkhead

Media Post / OMMA
Finalist, Best in Pharma/Health and Wellness Campaign

US Search Awards
Shortlisted, Best Integrated Media Campaign

Workplaces + Agency

Star Tribune
Top 150 Workplaces: Rank #12

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,852

Individual

AdFed MN
32 under 32: Lauren Beerling & Abby McNabb

Forbes Agency Council
Content contributor and member: Donna Robinson

Minneapolis/St.Paul Business Journal MVP Award
Honoree: Terri Hart

Department of Defense, Employer Support of the Guard (ESGR)
The Patriot Award: Donna Robinson

Merit

Search Engine Land
The Landy Awards: Finalist, Best B2C SEM Initiative – Enterprise (TRX)

The Drum Search Awards
Nominated for Best PPC Campaign (TRX)

US Search Awards
Shortlisted BEST PPC Campaign (TRX)

Workplaces + Agency

Star Tribune
Top 150 Workplaces: Rank #41

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Minneapolis/St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #48

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,988

Individual

AdFed MN
32 under 32: Sarah Petit

Forbes Agency Council
Content contributor and member, Donna Robinson, 2018

Merit

Search Engine Land
The Landy Awards: Finalist, Best Retail Search Marketing Initiative (SEO)

Search Engine Land
The Landy Awards: Finalist, Best Overall SEM Initiative (Small Business)

Google
Google Premier Partner Awards: North America winner: Shopping Innovation Award for Room & Board

Content Marketing Institute
Content Marketing Awards: Finalist, Best Content Marketing Program in Retail (Room & Board)

Workplaces + Agency

Inc. Magazine
Best Workplaces: Honorable Mention (did not make top 150)

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,549 Honor Roll (placed on list five consecutive years)

Star Tribune
Top 150 Workplaces: Rank #38

Individual

Forbes
Forbes Agency Council: Content contributor and member, Nina Hale

Minneapolis/St. Paul Business Journal
Women in Business: Donna Robinson

Department of Defense, Employer Support of the Guard and Reserve (ESGR), the Patriot Award
an individual award for Donna Robinson

Digiday
Content Marketing Awards 2017: Award jury member, Donna Robinson

AdFed MN
32 under 32: 2017, Barrett Goetz

Merit

Content Marketing Institute
Content Marketing Awards: Best Content Strategy with BCBS of MN Winner

Workplaces + Agency

Inc. Magazine
Best Workplaces: Top 50

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,974

Star Tribune
Top 150 Workplaces: Rank #39

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Individual

Digiday
Creative Media Awards 2016: Award jury member, Donna Robinson

Forbes
Forbes Agency Council: Content contributor and member, Nina Hale

AdFed MN
32 under 32: Allison McMenimen

Minnesota Business Magazine
The (Real) Power 50: Nina Hale

Merit

Kenshoo
Infinity Awards: Capella University

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,426

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Minneapolis St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #35

Individual

Search Engine Land
The Landy Awards: Nomination, Search Marketer of the Year, Tami McBrady

AdFed MN
32 under 32: Katherine Pennell

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,405

Merit

Business Marketing Association
B2B Award of Excellence: Large SEM Spend Category, for Stratasys PPC campaign

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,244

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)

Minnesota Business Magazine
100 Best Companies to Work For: Rank Top 100 (no rank-just alphabetical list)

Individual

AdFed
32 under 32: Lizzy Wilkins (Individual)

Merit

OMMA
SEO Finalist: Land O’Lakes campaign

Workplaces + Agency

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Individual

Minneapolis St. Paul Business Journal
Women in Business: Nina Hale (Individual)

Merit

Sales and Marketing Technology Award
Winner, Product of the Year (Small Company) – Practix

Content Marketing Awards
Finalist, Best Content Marketing Program in Retail – Room & Board

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 200 best places to work

MSPBJ Advertising List
List of leading advertising agencies in the Twin Cities region (#8)

Individual

AdFed MN
32 under 32: Tyler Weber

AdFed MN
32 under 32: Liz Kremer

Our Clients

careers

Ownership by all, for all.

Every employee has a voice in our collective of employee owners. It’s why we seek out the most curious, enthusiastic, talented, awesome people to join our ranks. We want people who are seeking to get the most out of life, both personally and professionally. The type of employee who gladly throws their hat in the ring to pitch in because they want to help, not because they have to. If this sounds like a good fit, simply reach out. We’d love to talk.

We’d love to chat.

Tell us what you’re looking for and let’s connect.

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