We’re Collective Measures.

We’re a performance marketing agency. We love the hunt for answers. Taking a client’s problem and analyzing it. Data-mining it. Optimizing it. Interpreting it. That’s what drives us and inspires us. The constant chase. Always looking for a new approach. A way to uncover new insights and more precise ways to use those insights. So we can track down and capitalize on every single opportunity to help our clients succeed. 

Our Story

Our Culture

We are a collective.

We are employee-owned, and we love this place. That’s why we’re here. Because we want to be here, working with the smartest people in the business. People who are genuinely excited about media and analytics. People who foster a culture of mentorship and support their fellow employees at every stage of their careers. People who make Collective Measures® the smart, fun, and enthusiastic place it is.

Employee Outings

We’re employee-owned, so when we do employee outings, we go all out. Day trips to the State Fair. Quarterly team offsites. In-office mini golf tournaments. Long lunches at local breweries. And we make sure everyone knows the first rule of fight club.

Community Involvement

We live here. And, like you, we’re proud to give back to our community. Whether it’s hosting drives for Simpson Housing, gathering donations for Second Harvest Heartland, or making 500+ sandwiches for the Sandwich Project, we’re always looking for ways to help out.

Career Growth and Mentorship

We believe if you’re not moving forward, you’re moving backward. That’s why we make sure there are countless ways for our employees to learn, to grow, and to move up. It starts with weekly all-staff shared education meetings and includes one-on-one development planning, annual goal-setting, quarterly goal check-ins, and a constantly updated list of training possibilities.

#CommitToChange

We’ve joined other agencies and pledged to do more to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry. Since we made our initial commitment to change, we have taken measures to become an agency that is more reflective of our community, we have learned a lot about ourselves, our blind spots, and we are continuing to take meaningful steps toward our commitments.

We’re committed to doing better.

Looking at the progress we’ve made towards our commitments, we recognize we have a long way to go. But we’ve done a lot of listening and learning and while the data doesn’t reflect the kind of meaningful change we’re working towards, we’re continuing to improve our agency and remain committed to doing better.

Find Out More

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Director, Client Development + Marketing

Join Our Team

Awards & Recognition

Awards & Recognition

Merit

Adweek Performance Marketing Awards
Brand Campaign of the Year – Deluxe Small Business Revolution (Season 5)

CampaignUS Media Awards
Gold, Best Data-Driven Media Plan – Land O’Lakes

The US Search Awards 
Finalist, Best Use of Search / B2B (PPC) – New England BioLabs

The US Search Awards 
Finalist, Best Use of Data (PPC) – Land O’Lakes

Content Marketing Awards
Finalist, Best Use of Multichannel Social Media in Content Marketing – Land O’Lakes

 

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 150 best places to work (#11)

INC 5000 
List of Fastest Growing Private Companies in America (#4,871)

Deltek Workbook
Marketing Agency Most Valuable Projects Award

 

Individual

Twin Cities Business Notable Leaders in Finance 
Luke Schlegel – EVP, Operations + Analytics

AdFed MN
32 under 32: Grant Kramme

AdFed MN
32 under 32: Clara Kohrs

Forbes Agency Council
Content contributor and member: Donna Robinson

Merit

AdFed’s The Show
Gold, Integrated Advertising Campaign –  Regional / National B2B

MediaPost OMMA Awards
Finalist, Excellence in CPG Category – Land O’Lakes

 

Workplaces + Agency

Star Tribune Top Workplaces
Voted a top 150 workplace

Individual

Forbes Agency Council
Content contributor and member: Donna Robinson

Merit

AdFed’s The Show
Finalist, Online/Interactive Branded Content + Entertainment with Deluxe Corporation + Fasthorse (awarded silver) 

AdFed’s The Show
Finalist, Integrated Advertising Campaign – Regional/National B2B Campaign with Deluxe Corporation + Fasthorse (awarded bronze)  

Search Engine Land
The Landy Awards: Finalist, Best B2B Search Marketing Initiative (SEO) – Deluxe Inkhead 

Media Post / OMMA
Finalist, Best in Pharma/Health and Wellness Campaign 

US Search Awards
Shortlisted, Best Integrated Media Campaign

Workplaces + Agency

Star Tribune
Top 150 Workplaces: Rank #12

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,852

Individual

AdFed MN
32 under 32: Lauren Beerling & Abby McNabb

Forbes Agency Council
Content contributor and member: Donna Robinson

Minneapolis/St.Paul Business Journal MVP Award 
Honoree: Terri Hart

Department of Defense, Employer Support of the Guard (ESGR) 
The Patriot Award: Donna Robinson

Merit

Search Engine Land
The Landy Awards: Finalist, Best B2C SEM Initiative – Enterprise (TRX)

The Drum Search Awards
Nominated for Best PPC Campaign (TRX)

US Search Awards
Shortlisted BEST PPC Campaign (TRX)

Workplaces + Agency

Star Tribune
Top 150 Workplaces: Rank #41

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Minneapolis/St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #48

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,988

Individual

AdFed MN
32 under 32: Sarah Petit

Forbes Agency Council
Content contributor and member, Donna Robinson, 2018

Merit

Search Engine Land
The Landy Awards: Finalist, Best Retail Search Marketing Initiative (SEO)

Search Engine Land
The Landy Awards: Finalist, Best Overall SEM Initiative (Small Business)

Google
Google Premier Partner Awards: North America winner: Shopping Innovation Award for Room & Board

Content Marketing Institute
Content Marketing Awards: Finalist, Best Content Marketing Program in Retail (Room & Board)

Workplaces + Agency

Inc. Magazine
Best Workplaces: Honorable Mention (did not make top 150)

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,549 Honor Roll (placed on list five consecutive years)

Star Tribune
Top 150 Workplaces: Rank #38

Individual

Forbes
Forbes Agency Council: Content contributor and member, Nina Hale

Minneapolis/St. Paul Business Journal
Women in Business: Donna Robinson

Department of Defense, Employer Support of the Guard and Reserve (ESGR), the Patriot Award
an individual award for Donna Robinson

Digiday
Content Marketing Awards 2017: Award jury member, Donna Robinson

AdFed MN
32 under 32: 2017, Barrett Goetz

Merit

Content Marketing Institute
Content Marketing Awards: Best Content Strategy with BCBS of MN Winner

Workplaces + Agency

Inc. Magazine
Best Workplaces: Top 50

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,974

Star Tribune
Top 150 Workplaces: Rank #39

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Individual

Digiday
Creative Media Awards 2016: Award jury member, Donna Robinson

Forbes
Forbes Agency Council: Content contributor and member, Nina Hale

AdFed MN
32 under 32: Allison McMenimen

Minnesota Business Magazine
The (Real) Power 50: Nina Hale

Merit

Kenshoo
Infinity Awards: Capella University

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,426

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Minneapolis St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #35

Individual

Search Engine Land
The Landy Awards: Nomination, Search Marketer of the Year, Tami McBrady

AdFed MN
32 under 32: Katherine Pennell

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,405

Merit

Business Marketing Association
B2B Award of Excellence: Large SEM Spend Category, for Stratasys PPC campaign

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,244

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)

Minnesota Business Magazine
100 Best Companies to Work For: Rank Top 100 (no rank-just alphabetical list)

Individual

AdFed
32 under 32: Lizzy Wilkins (Individual)

Merit

OMMA
SEO Finalist: Land O’Lakes campaign

Workplaces + Agency

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Individual

Minneapolis St. Paul Business Journal
Women in Business: Nina Hale (Individual)

Workplaces + Agency

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #7 (Small Category)

Our Clients

The Latest