We’re Collective Measures
We are accountable to our clients, community and employee-owners.
We strive to be the most sought-after collective of experts whose purpose is to drive meaningful growth and impact for our partners, our people, and our community. And while our goals are ambitious, this mantra is predicated on our founding belief in business karma: working with nice, smart people creates meaningful impact for all.
Simply accountable to each other.
Socializing at Surly
Our annual company outing at Surly continues to expand as our company grows (dogs included)
CM Loves to Run
CM’s Run Club created their own Ragnar relay team — and took 2nd place!
Cruising Down the Mississippi River
We knew our employee owners deserved to celebrate all of their hard work this year. So, what better way than an all-agency boat cruise
Celebrating Pride Month – Rain or Shine!
As a proud sponsor of Twin Cities Pride’s Rainbow Run 5k Your Way, many CMer’s walked, ran, and strolled to close out Pride month. We were honored to join in on the celebration!
Honoring Vested CMer’s
Whether at home or in person, we celebrate all of our employees once they become fully vested
Here’s to Three Years!
Our agency cheers to three years as Collective Measures!
End of the Year Cheers
We love celebrating our staff and what better way to close out the year than revealing the winners of our employee awards!
CMer’s in the Wild
Several of our team members spoke at an industry event that aims at encouraging and supporting the next generation of marketers
A Hole-in-One Event
We transformed our office and invited our staff to join us in a round of Collective Measures’ mini golf
CMer’s Hit the Slopes
Using our summer Friday perk, a group of CM’ers went to Afton Alps to hit the slopes
Our Values
These are the values we live by. As a collective. As people.
We believe a company’s values should be something you can feel when you walk in the door. Not just something written down and handed to employees as a demand. We take our values seriously both in the people we hire and the way we work every single day. Our values are part of who we are, a collective of more than 100 different people, working towards the same goal — To drive meaningful growth and impact for our partners, our people, and our community.
Inclusion
We look out for one another, take care of our teams, and celebrate our successes.
Excellence
We strive to excel and continually exceed the expectations of our clients and our people, holding each other accountable for our actions and outcomes.
Courage
We’re confident, bold and undeterred by the unknown. We are always willing to step up and tackle the challenges that stand in our way.
Integrity
We value transparency and authenticity. We do the right thing.
Collaboration
We commit to working together, recognizing we’re better as a group.
Impact
We are passionate about making a difference and take initiative to have a lasting impact on the organizations we serve.
Curiosity
As lifelong learners, we explore and encourage new ideas, and embrace ongoing change.
Our Commitment
#CommitToChange
We’ve joined other agencies and pledged to do more to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry. Since we made our initial commitment to change, we have taken measures to become an agency that is more reflective of our community, we have learned a lot about ourselves, our blind spots, and we are continuing to take meaningful steps toward our commitments.
We’re committed to doing better.
Looking at the progress we’ve made towards our commitments, we recognize we have a long way to go. But we’ve done a lot of listening and learning and while the data doesn’t reflect the kind of meaningful change we’re working towards, we’re continuing to improve our agency and remain committed to doing better.
Executive Team
Rachael Marret
Allison McMenimen Bakken
Luke Schlegel
Katie Otto
Leadership Team
Heather Rist Murphy
Mike Baranowski
Sarah Petit
Joel Swaney
Matt Larson
Lindsay Early
Awards & Recognition
Awards & Recognition
Our Clients
Ownership by all, for all.
Every employee has a voice in our collective of employee owners. It’s why we seek out the most curious, enthusiastic, talented, awesome people to join our ranks. We want people who are seeking to get the most out of life, both personally and professionally. The type of employee who gladly throws their hat in the ring to pitch in because they want to help, not because they have to. If this sounds like a good fit, simply reach out. We’d love to talk.
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