We’re Collective Measures
We amplify, accelerate and transform brands.
Since day one, we’ve been hard at work taking every client problem and analyzing it. That’s what drives us and inspires us. The constant chase for new solutions. In the process we’ve grown from a small consultancy, into the 100 person strong, rapidly-growing collective we are today. A collective focused on ensuring every employee, brand and client has what they need to succeed.
We are collective.
Surly Company Outing
Our annual company outing at Surly continues to expand as our company grows (dogs included)
Employee of the Year Serenade
Video of our employee of the year, Max, being serenaded by a singing telegram
CM Anniversary Drink
Our second annual curated cocktail to celebrate year two as Collective Measures
Vested
Whether at home or in person, we celebrate all of our employees once they become fully vested
Ragnar
CM’s Run Club created their own Ragnar relay team — and took 9th place!
SAS
Several of our team members spoke at an industry event that aims at encouraging and supporting the next generation of marketers
Client Service Team Offsite
As true Minnesotans, the Client Service Team spent their quarterly offsite on cruising around Lake Minnetonka
All Agency Boat Cruise
We knew our employee owners deserved to celebrate all of their hard work this year. So, what better way than an all-agency boat cruise
Volunteer Events
Being a part of a collective means giving back. Our regular volunteer events are always an agency-favorite.
Ski Trip
Using our summer Friday perk, a group of CM’ers went to Afton Alps to hit the slopes
Our Values
These are the values we live by. As a collective. As people.
We believe a company’s values should be something you can feel when you walk in the door. Not just something written down and handed to employees as a demand. We take our values seriously both in the people we hire and the way we work every single day. Our values are part of who we are, a collective of more than 100 different people, working towards the same goal — To be the most sought-after and influential performance marketing agency in the world.
Inclusion
We look out for one another, take care of our teams, and celebrate our successes.
Excellence
We strive to excel and continually exceed the expectations of our clients and our people, holding each other accountable for our actions and outcomes.
Courage
We’re confident, bold and undeterred by the unknown. We are always willing to step up and tackle the challenges that stand in our way.
Integrity
We value transparency and authenticity. We do the right thing.
Collaboration
We commit to working together, recognizing we’re better as a group.
Impact
We are passionate about making a difference and take initiative to have a lasting impact on the organizations we serve.
Curiosity
As lifelong learners, we explore and encourage new ideas, and embrace ongoing change.
Our Commitment
#CommitToChange
We’ve joined other agencies and pledged to do more to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry. Since we made our initial commitment to change, we have taken measures to become an agency that is more reflective of our community, we have learned a lot about ourselves, our blind spots, and we are continuing to take meaningful steps toward our commitments.
We’re committed to doing better.
Looking at the progress we’ve made towards our commitments, we recognize we have a long way to go. But we’ve done a lot of listening and learning and while the data doesn’t reflect the kind of meaningful change we’re working towards, we’re continuing to improve our agency and remain committed to doing better.
Executive Team
Rachael Marret
Allison McMenimen Bakken
Luke Schlegel
Leadership Team
Heather Rist Murphy
Mike Baranowski
Mark Nigon
Katie Otto
Joel Swaney
Sarah Petit
Awards & Recognition
Awards & Recognition
Our Clients
We’re looking for people who are ready to own their work.
People who want a true stake in the work they do. Curious, enthusiastic, and talented people. Awesome people. Driven people. The kind of people you love working with. People who are great at their jobs and just as good at life outside work. The kind of co-workers who pitch in because they like to, not because they have to. If that sounds like the kind of place where you’d want to show up for work, we’d love to talk.
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