We’re Collective Measures.

We’re a performance marketing agency. We love the hunt for answers. Taking a client’s problem and analyzing it. Data-mining it. Optimizing it. Interpreting it. That’s what drives us and inspires us. The constant chase. Always looking for a new approach. A way to uncover new insights and more precise ways to use those insights. So we can track down and capitalize on every single opportunity to help our clients succeed. 

Our Story

Our Culture

We are a collective.

We are employee-owned, and we love this place. That’s why we’re here. Because we want to be here, working with the smartest people in the business. People who are genuinely excited about media and analytics. People who foster a culture of mentorship and support their fellow employees at every stage of their careers. People who make Collective Measures the smart, fun, and enthusiastic place it is.

Employee Outings

We’re employee-owned, so when we do employee outings, we go all out. Day trips to the State Fair. Quarterly team offsites. In-office mini golf tournaments. Long lunches at local breweries. And we make sure everyone knows the first rule of fight club.

Community Involvement

We live here. And, like you, we’re proud to give back to our community. Whether it’s hosting drives for Simpson Housing, gathering donations for Second Harvest Heartland, or making 500+ sandwiches for the Sandwich Project, we’re always looking for ways to help out.

Career Growth and Mentorship

We believe if you’re not moving forward, you’re moving backward. That’s why we make sure there are countless ways for our employees to learn, to grow, and to move up. It starts with weekly all-staff shared education meetings and includes one-on-one development planning, annual goal-setting, quarterly goal check-ins, and a constantly updated list of training possibilities.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Kathleen Petersen

Vice President, Media

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing

Join Our Team

Awards & Recognition

Awards & Recognition

Merit

AdFed’s The Show
Finalist for Online/Interactive Branded Content + Entertainment with Deluxe Corporation + Fast Horse (awarded Silver)

AdFed’s The Show
Finalist for Integrated Advertising Campaign – Regional/National B2B Campaign with Deluxe Corporation + Fast Horse (awarded Bronze)

Search Engine Land Awards
Finalist for Best B2B Search Marketing Initiative – SEO, Deluxe Inkhead

US 2019 Search Awards
Shortlisted for Best Integrated Campaign – Blue Cross and Blue Shield of Minnesota

OMMA Awards
Finalist for Pharma/Health and Wellness Campaign, Blue Cross and Blue Shield of Minnesota

Workplaces + Agency

Star Tribune Top Workplaces
Staff survey – Ranked #12 / 70 in Small Companies

MSPBJ Best Places to Work
Staff survey – Ranked #9 / 15 in Medium Companies

Inc. 5000 Fastest Growing Companies
Ranked #4852

Individual

AdFed 32 Under 32 Award
Lauren Beerling

AdFed 32 Under 32 Award
Abby McNabb

Department of Defense, Employer Support of the Guard and Reserve (ESGR), the Patriot Award
an individual award for Donna Robinson

MSPBJ Best Places to Work, 2019 MVP Award honoree
Terri Hart

Merit

Search Engine Land
The Landy Awards: Finalist, Best B2C SEM Initiative – Enterprise (TRX)

The Drum Search Awards
Nominated for Best PPC Campaign (TRX)

US Search Awards
Shortlisted BEST PPC Campaign (TRX)

Workplaces + Agency

Star Tribune
Top 150 Workplaces: Rank #41

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Minneapolis/St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #48

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,988

Individual

AdFed MN
32 under 32: Sarah Petit

Forbes Agency Council
Content contributor and member, Donna Robinson, 2018

Merit

Search Engine Land
The Landy Awards: Finalist, Best Retail Search Marketing Initiative (SEO)

Search Engine Land
The Landy Awards: Finalist, Best Overall SEM Initiative (Small Business)

Google
Google Premier Partner Awards: North America winner: Shopping Innovation Award for Room & Board

Content Marketing Institute
Content Marketing Awards: Finalist, Best Content Marketing Program in Retail (Room & Board)

Workplaces + Agency

Inc. Magazine
Best Workplaces: Honorable Mention (did not make top 150)

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,549 Honor Roll (placed on list five consecutive years)

Star Tribune
Top 150 Workplaces: Rank #38

Individual

Forbes
Forbes Agency Council: Content contributor and member, Nina Hale

Minneapolis/St. Paul Business Journal
Women in Business: Donna Robinson

Department of Defense, Employer Support of the Guard and Reserve (ESGR), the Patriot Award
an individual award for Donna Robinson

Digiday
Content Marketing Awards 2017: Award jury member, Donna Robinson

AdFed MN
32 under 32: 2017, Barrett Goetz

Merit

Content Marketing Institute
Content Marketing Awards: Best Content Strategy with BCBS of MN Winner

Workplaces + Agency

Inc. Magazine
Best Workplaces: Top 50

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,974

Star Tribune
Top 150 Workplaces: Rank #39

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Individual

Digiday
Creative Media Awards 2016: Award jury member, Donna Robinson

Forbes
Forbes Agency Council: Content contributor and member, Nina Hale

AdFed MN
32 under 32: Allison McMenimen

Minnesota Business Magazine
The (Real) Power 50: Nina Hale

Merit

Kenshoo
Infinity Awards: Capella University

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,426

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Minneapolis St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #35

Individual

Search Engine Land
The Landy Awards: Nomination, Search Marketer of the Year, Tami McBrady

AdFed MN
32 under 32: Katherine Pennell

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,405

Merit

Business Marketing Association
B2B Award of Excellence: Large SEM Spend Category, for Stratasys PPC campaign

Workplaces + Agency

Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,244

Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)

Minnesota Business Magazine
100 Best Companies to Work For: Rank Top 100 (no rank-just alphabetical list)

Individual

AdFed
32 under 32: Lizzy Wilkins (Individual)

Merit

OMMA
SEO Finalist: Land O’Lakes campaign

Workplaces + Agency

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)

Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)

Individual

Minneapolis St. Paul Business Journal
Women in Business: Nina Hale (Individual)

Workplaces + Agency

Minneapolis St. Paul Business Journal
Best Places to Work: Rank #7 (Small Category)

Our Clients

The Latest

Liz Barrere Joins Nina Hale’s Board of Directors

Liz Barrere Joins Nina Hale’s Board of Directors

MINNEAPOLIS – Liz Barrere, former CEO of ILLUME, joins Nina Hale’s board of directors effective January 1, 2020. Barrere has extensive experience and success growing and transforming consumer goods businesses at ILLUME, Marshall Field’s, and Rivertown Trading Company....

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