We’re Collective Measures.
Our Culture
We are a collective.
Surly Company Outing
Our annual company outing at Surly continues to expand as our company grows (dogs included)
Employee of the Year Serenade
Video of our employee of the year, Max, being serenaded by a singing telegram
CM Anniversary Drink
Curated cocktail to celebrate our first anniversary as Collective Measures
Vested
At home or in person all employees celebrate being vested in our ESOP with vested balloons
Ragnar
CM Runners club created their own Ragnar relay team
SAS
Several team members spoke at Ad Fed’s Student Ad Summit
Client Service Team Offsite
The Client Service team spent their quarterly team offsite at the Mall of America mini golfing and ending up in Margaritaville
Ski Trip
Using our summer Friday perk, a group of CM’ers went to Afton Alps to hit the slopes
Content, Social and SEO Offsite
The Content, Social and SEO team headed out to a local brewery for their quarterly team offsite
Our Values
These are the values we live by. As a collective. As people.
Inclusion
We look out for one another, take care of our teams, and celebrate our successes.
Excellence
We strive to excel and continually exceed the expectations of our clients and our people, holding each other accountable for our actions and outcomes.
Courage
We’re confident, bold and undeterred by the unknown. We are always willing to step up and tackle the challenges that stand in our way.
Integrity
We value transparency and authenticity. We do the right thing.
Collaboration
We commit to working together, recognizing we’re better as a group.
Impact
We are passionate about making a difference and take initiative to have a lasting impact on the organizations we serve.
Curiosity
As lifelong learners, we explore and encourage new ideas, and embrace ongoing change.
Our Values
These are the values we live by. As a collective. As people.
Inclusion
We look out for one another, take care of our teams, and celebrate our successes.
Excellence
We strive to excel and continually exceed the expectations of our clients and our people, holding each other accountable for our actions and outcomes.
Courage
We’re confident, bold and undeterred by the unknown. We are always willing to step up and tackle the challenges that stand in our way.
Integrity
We value transparency and authenticity. We do the right thing.
Collaboration
We commit to working together, recognizing we’re better as a group.
Impact
We are passionate about making a difference and take initiative to have a lasting impact on the organizations we serve.
Curiosity
As lifelong learners, we explore and encourage new ideas, and embrace ongoing change.
Our Commitment
#CommitToChange
We’ve joined other agencies and pledged to do more to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry. Since we made our initial commitment to change, we have taken measures to become an agency that is more reflective of our community, we have learned a lot about ourselves, our blind spots, and we are continuing to take meaningful steps toward our commitments.
We’re committed to doing better.
Looking at the progress we’ve made towards our commitments, we recognize we have a long way to go. But we’ve done a lot of listening and learning and while the data doesn’t reflect the kind of meaningful change we’re working towards, we’re continuing to improve our agency and remain committed to doing better.
Our Team
Executive Team
Leadership Team
Heather Rist Murphy
Vice President, Performance Content + Social Media
Mike Baranowski
Vice President, Analytics + Data Engineering
Mark Nigon
Vice President, Media
Katie Otto
Vice President, Human Resources + People Operations
Joel Swaney
Principal, SEO
Sarah Petit
Director, Client Development + Delivery
Merit
Adweek Performance Marketing Awards
Brand Campaign of the Year – Deluxe Small Business Revolution (Season 5)
CampaignUS Media Awards
Gold, Best Data-Driven Media Plan – Land O’Lakes
The US Search Awards
Finalist, Best Use of Search / B2B (PPC) – New England BioLabs
The US Search Awards
Finalist, Best Use of Data (PPC) – Land O’Lakes
Content Marketing Awards
Finalist, Best Use of Multichannel Social Media in Content Marketing – Land O’Lakes
Google Premier Partner Awards
Finalist, Premier Partner of the Year in Diversity, Equity & Inclusion – Minnesota Public Radio
The Drum Awards for Digital Industries
Highly Commended, Best Use of Pinterest – The Tile Shop
Workplaces + Agency
Star Tribune Top Workplaces
Voted a top 150 best places to work (#11)
INC 5000
List of Fastest Growing Private Companies in America (#4,871)
Deltek Workbook
Marketing Agency Most Valuable Projects Award
Individual
Twin Cities Business Notable Leaders in Finance
Luke Schlegel – EVP, Operations + Analytics
AdFed MN
32 under 32: Grant Kramme
AdFed MN
32 under 32: Clara Kohrs
Forbes Agency Council
Content contributor and member: Donna Robinson
Merit
AdFed’s The Show
Gold, Integrated Advertising Campaign – Regional / National B2B
MediaPost OMMA Awards
Finalist, Excellence in CPG Category – Land O’Lakes
Workplaces + Agency
Star Tribune Top Workplaces
Voted a top 150 workplace
Individual
Forbes Agency Council
Content contributor and member: Donna Robinson
Merit
AdFed’s The Show
Finalist, Online/Interactive Branded Content + Entertainment with Deluxe Corporation + Fasthorse (awarded silver)
AdFed’s The Show
Finalist, Integrated Advertising Campaign – Regional/National B2B Campaign with Deluxe Corporation + Fasthorse (awarded bronze)
Search Engine Land
The Landy Awards: Finalist, Best B2B Search Marketing Initiative (SEO) – Deluxe Inkhead
Media Post / OMMA
Finalist, Best in Pharma/Health and Wellness Campaign
US Search Awards
Shortlisted, Best Integrated Media Campaign
Workplaces + Agency
Star Tribune
Top 150 Workplaces: Rank #12
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,852
Individual
AdFed MN
32 under 32: Lauren Beerling & Abby McNabb
Forbes Agency Council
Content contributor and member: Donna Robinson
Minneapolis/St.Paul Business Journal MVP Award
Honoree: Terri Hart
Department of Defense, Employer Support of the Guard (ESGR)
The Patriot Award: Donna Robinson
Merit
Search Engine Land
The Landy Awards: Finalist, Best B2C SEM Initiative – Enterprise (TRX)
The Drum Search Awards
Nominated for Best PPC Campaign (TRX)
US Search Awards
Shortlisted BEST PPC Campaign (TRX)
Workplaces + Agency
Star Tribune
Top 150 Workplaces: Rank #41
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Minneapolis/St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #48
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #4,988
Individual
AdFed MN
32 under 32: Sarah Petit
Forbes Agency Council
Content contributor and member, Donna Robinson, 2018
Merit
Search Engine Land
The Landy Awards: Finalist, Best Retail Search Marketing Initiative (SEO)
Search Engine Land
The Landy Awards: Finalist, Best Overall SEM Initiative (Small Business)
Google
Google Premier Partner Awards: North America winner: Shopping Innovation Award for Room & Board
Content Marketing Institute
Content Marketing Awards: Finalist, Best Content Marketing Program in Retail (Room & Board)
Workplaces + Agency
Inc. Magazine
Best Workplaces: Honorable Mention (did not make top 150)
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,549 Honor Roll (placed on list five consecutive years)
Star Tribune
Top 150 Workplaces: Rank #38
Individual
Forbes
Forbes Agency Council: Content contributor and member, Nina Hale
Minneapolis/St. Paul Business Journal
Women in Business: Donna Robinson
Department of Defense, Employer Support of the Guard and Reserve (ESGR), the Patriot Award
an individual award for Donna Robinson
Digiday
Content Marketing Awards 2017: Award jury member, Donna Robinson
AdFed MN
32 under 32: 2017, Barrett Goetz
Merit
Content Marketing Institute
Content Marketing Awards: Best Content Strategy with BCBS of MN Winner
Workplaces + Agency
Inc. Magazine
Best Workplaces: Top 50
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,974
Star Tribune
Top 150 Workplaces: Rank #39
Minneapolis St. Paul Business Journal
Best Places to Work: Rank #9 (Medium-Sized Category)
Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)
Individual
Digiday
Creative Media Awards 2016: Award jury member, Donna Robinson
Forbes
Forbes Agency Council: Content contributor and member, Nina Hale
AdFed MN
32 under 32: Allison McMenimen
Minnesota Business Magazine
The (Real) Power 50: Nina Hale
Merit
Kenshoo
Infinity Awards: Capella University
Workplaces + Agency
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #3,426
Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)
Minneapolis St. Paul Business Journal
Fast 50 (fastest-growing companies): Rank #35
Individual
Search Engine Land
The Landy Awards: Nomination, Search Marketer of the Year, Tami McBrady
AdFed MN
32 under 32: Katherine Pennell
Workplaces + Agency
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,405
Merit
Business Marketing Association
B2B Award of Excellence: Large SEM Spend Category, for Stratasys PPC campaign
Workplaces + Agency
Inc. Magazine
5000 Fastest Growing Private Companies: Rank #2,244
Minneapolis/St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)
Minnesota Business Magazine
100 Best Companies to Work For: Rank Top 100 (no rank-just alphabetical list)
Individual
AdFed
32 under 32: Lizzy Wilkins (Individual)
Merit
OMMA
SEO Finalist: Land O’Lakes campaign
Workplaces + Agency
Minneapolis St. Paul Business Journal
Best Places to Work: Rank #17 (Small Category)
Minnesota Business Magazine
100 Best Companies to Work For: Top 100 (no rank-just alphabetical list)
Individual
Minneapolis St. Paul Business Journal
Women in Business: Nina Hale (Individual)
Workplaces + Agency
Minneapolis St. Paul Business Journal
Best Places to Work: Rank #7 (Small Category)
Our Clients
Careers
We’re looking for people who are ready to own their work
People who want a true stake in the work they do. Curious, enthusiastic, and talented people. Awesome people. Driven people. The kind of people you love working with. People who are great at their jobs and just as good at life outside work. The kind of co-workers who pitch in because they like to, not because they have to. If that sounds like the kind of place where you’d want to show up for work, we’d love to talk.
