Mike Baranowski

Vice President, Analytics + Data Engineering

“I’m waiting for the day when I can combine my love of the outdoors with my passion for cross channel performance analyses.”

About Mike

Logical thinker, change agent, and data ambassador.

Specializes in:
  • Marketing analytics
  • Data engineering
  • Data onboarding
  • Measurement strategy
  • Reporting
  • Public speaking

A strategic leader who loves looking at the big picture, Mike Baranowski has the unique ability to take a group of data points and weave them into a story of what is happening with user behavior along a consumer journey. Mike has extensive experience in business insights and measurement and leads data engineering + analytics at Collective Measures. In this role, he oversees the agency’s analytics practice, expertly building complex measurement and data strategies and then working with clients to put those strategies to work. Mike was instrumental in the development and launch of our proprietary intelligence engine: Practix. Before joining the Collective, Mike worked at Merrill Corporation where he helped develop the company’s digital capabilities as it transitioned from its printing roots to a software company. Before that, Mike worked at Land O’Lakes in the company’s “Center of Excellence” as the subject matter expert for all things digital.

Our team

Executive Team

Allison McMenimen Bakken

Co-President, Managing Director

Luke Schlegel

Co-President, CFO

Katie Otto

Vice President, Human Resources + People Operations

Leadership Team

Heather Rist Murphy

Vice President, Brand + Consumer Engagement

Mike Baranowski

Vice President, Analytics + Data Engineering

Sarah Petit

Senior Director, Growth Operations

Matt Larson

Vice President, Media + Connection Strategy

Lindsay Early

Vice President, Client Services