Allison McMenimen Bakken

As Collective Measures’ Managing Director, Allison ensures the agency is delivering on its goals for both our clients and employee owners. She is also a central force that continues to propel the agency. In her 10+ years at Collective Measures, her strategic guidance through the constant changes in the marketing landscape has helped take the agency from a small shop to a national powerhouse. A prior AdFed 32Under32 award recipient, Allison’s ability to understand and anticipate client needs has garnered unbelievable results for clients including Land O’Lakes, Harley-Davidson, Securian Financial, and Room & Board.