Matt Larson

With extensive expertise spanning digital and traditional media, technology consulting, and media platform utilization, Matt leads the media and connection strategy teams at Collective Measures. By seamlessly connecting awareness and performance media strategies for a full-funnel marketing approach within a broader communication architecture, Matt helps clients drive meaningful business results. Prior to Collective Measures, Matt worked with clients across various sectors. Most recently, he oversaw media planning and digital strategy for some of the world’s most recognizable brands including Walmart, Alaska Airlines, White Claw, Jimmy John’s, and Dick’s Sporting Goods.