Matt Larson

Vice President, Media + Connection Strategy

“Leveraging media as a tool to solve business & marketing challenges is music to my ears.”

About Matt

Innovator, technologist, creative problem solver, and aspiring musician

Specializes in:
  • Integrated marketing communications strategy
  • Full-funnel media
  • Adtech/martech consultation
  • Strategic media planning
  • People management
  • Adventure finding

With extensive expertise spanning digital and traditional media, technology consulting, and media platform utilization, Matt leads the media and connection strategy teams at Collective Measures. By seamlessly connecting awareness and performance media strategies for a full-funnel marketing approach within a broader communication architecture, Matt helps clients drive meaningful business results. Prior to Collective Measures, Matt worked with clients across various sectors. Most recently, he oversaw media planning and digital strategy for some of the world’s most recognizable brands including Walmart, Alaska Airlines, White Claw, Jimmy John’s, and Dick’s Sporting Goods.

Our team

Executive Team

Allison McMenimen Bakken

Co-President, Managing Director

Luke Schlegel

Co-President, CFO

Katie Otto

Vice President, Human Resources + People Operations

Leadership Team

Heather Rist Murphy

Vice President, Brand + Consumer Engagement

Mike Baranowski

Vice President, Analytics + Data Engineering

Sarah Petit

Senior Director, Growth Operations

Matt Larson

Vice President, Media + Connection Strategy

Lindsay Early

Vice President, Client Services