Collective Measures
We make the complexity of modern marketing simple.
We are endlessly curious. Continuously pursuing new ways to use data, analytics, and media to help simplify today’s marketing complexity for brands.
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What We Do
Strategic Navigation / Flawless Execution
- Strategy + Planning
- Paid Search
- Social Media Marketing
- Display Media
- Traditional Media
- Online Marketplaces
- Search Engine Optimization
- Content Marketing
- Email Marketing Strategy
- Conversion Rate Optimization
- Marketing Analytics + Measurement
- Creative Partners
The possibilities are endless.
Practix is a tool that provides a suite of capabilities, but they all start with its ability to aggregate data from countless sources — both internal and external — into one solid platform. So you can transform your data into live, custom dashboards that help you close the loop from impression to sale.
Features
Collective Measures + Deluxe Win Adweek's Brand Campaign of the Year
Agency News
Our 2021 #CommitmentToChange
Agency News
What Marketing in a Cookie-less World Will Look Like
Insights
Our Legacy
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Trending Posts
2022 Digital Marketing Trend Predictions
Marketers will need to be resilient as ever in 2022 and poised to shift their strategies on a moment’s notice. Read on for our take on the five key areas where digital marketers should focus their attention and effort in the coming year. Learn to formulate solid success strategies to keep you ahead of whatever 2022 has in store.
The Benefit of Targeting Low-Volume Keywords
The ultimate gold mine for an SEO expert is finding high-volume, high-converting, low-competition keywords. But these keywords are few and far between, and low-volume keywords are a fitting alternative. Many will assume low-volume keywords are inherently low in value. But thinking about keyword and topic selection in a different way — focusing on relevance and intent above search volume — can yield great results for content success in search engines.
The Dark Horses of Connected TV
With so many new streaming services arriving every year, it is hard for a marketer to know where they need to advertise to be successful. Gone are the days of a Hulu-only OTT plan, but there are a handful of ad-supported streaming services that marketers should make sure they have a presence on.