2026 Marketing Trends Shaping Your Industry

The future of marketing isn’t about adapting, it’s about anticipating. Our 2026 Marketing Trend Predictions offer industry-specific insights designed to help brands outpace their competition by implementing forward-looking strategies that can help drive meaningful impact.

While specific challenges and opportunities by industry may differ, we predict that marketers across industries will be met with three macro trends in 2026 that will transform the marketing landscape at large: 

1. AI as an ecosystem: AI is no longer just a tool — it’s embedded in the very environment where marketers and consumers operate. From personalization to prediction, it’s reshaping how marketers plan and how consumers discover and purchase.
2. The empowered audience: Today’s consumers are in control, shaping trends, influencing platforms, and redefining relevance. They no longer look to brands just for information, but for inspiration, entertainment, and empathy from trusted voices. To stay ahead, marketers must rethink how they earn attention and build authentic authority.
3. Experience as a differentiator: Every brand touchpoint is a make-or-break moment as brands compete for attention. The bar for personalization, ease, and emotional connection has never been higher, pushing marketers to create experiences that adapt to individual needs and turn every interaction into lasting trust and loyalty.

These macro shifts are no longer coming soon; they’re already here. To keep pace, marketers must move beyond short-term solutions and adopt a new mindset — one that aligns with rapidly changing user behaviors and an increasingly dynamic tech landscape.

Download your industry playbook 

Ready to see how these forces are transforming your industry? Download our industry-specific playbooks below to gain key insights, supporting data, and actionable strategies.

Retail & consumer goods

The future of loyalty will be earned through seamless, credible customer experiences. In fact, 46% of executives say their current loyalty program will be irrelevant in just three years. So, what’s next for retail? Three trends we predict will redefine retail and consumer goods in 2026:

Click here to download our retail & consumer goods trend predictions.

Healthcare

A new era of health ownership is emerging. Consumers are no longer passive patients. They have become proactive participants who use digital tools and information to shape their own wellness journeys. Three trends signaling the new reality of the patient experience in the year ahead:

Click here to download our healthcare trend predictions.

Home improvement

With more homeowners choosing to upgrade rather than move, value has become the new premium. Many are taking a hands-on approach to home improvement, blending DIY efforts with professional help and turning to digital platforms for inspiration and advice. Three trends revealing how brands can win with today’s homeowners:

Click here to download our home improvement trend predictions.

B2B

Today’s B2B buyers bring their consumer expectations to every interaction. They want the same seamless, intuitive, and emotionally resonant experiences they encounter in their personal lives. The brands that win are those that make complex decisions feel simple, human, and connected. Three trends redefining B2B success in 2026:

Click here to download our B2B trend predictions.

No matter the industry, one thing remains constant: those who can anticipate change will win. Explore our trend predictions to uncover the insights and actions that will help your brand stand out in 2026 and beyond.