Collective Measures & VTech named Digiday Awards finalist for Best Use of Retail Media
Collective Measures and VTech have been honored as finalists in the 2025 Digiday Awards in the “Best Use of Retail Media” category. This honor celebrates the team’s ability to build an innovative retail media strategy for the holiday season that delivered measurable impact across every stage of the funnel.
The campaign strategically activated across Amazon, Walmart, and Target to reach parents and gift givers during VTech’s most competitive shopping season of the year. By combining full-funnel tactics with data-driven optimizations, Collective Measures and VTech were able to drive awareness, engagement, and sales growth in a crowded retail environment.
This recognition follows another major milestone: earlier this year, the same campaign earned the “Skai Retail Media Excellence – Agency” award, underscoring the strength of the partnership and the innovative approach behind the work.
From leveraging cross-channel insights to tailoring executions for each retailer, the campaign demonstrated how thoughtful planning and advanced retail media strategies can meaningfully move the needle for brands.
