Collective Measures and Medtronic find success by asking What If?

Collective Measures and global medical device company Medtronic were named finalists in the Pharma, Health, and Wellness category at the OMMA Awards for their “What If” of 150 campaign. The OMMA Awards recognize standout campaigns that demonstrate innovation and excellence in digital marketing.

Launched in celebration of Medtronic’s 75th anniversary, The “What If” of 150 explored how people could live longer, healthier lives through AI-driven healthcare technology. The campaign aimed to reach consumers who value innovation, technology, and wellness but often feel disconnected from healthcare brands.

Running from February through April, the initiative spanned multiple channels including social, connected TV, display, influencer content, and custom New York Times activations. The campaign delivered strong engagement results, driving a 3.5% increase in social media mentions and a 7% lift in impressions.

Click here for the full list of OMMA Awards finalists!

About Collective Measures
Founded in 2005, Collective Measures is a Minneapolis-based media agency that combines full-funnel connections strategy with advanced analytics. A 24-time “Best Place to Work” award recipient and 100% employee-owned, the agency is dedicated to the success of its clients, employees, and community.