Practix is Collective Measures’ proprietary, AI-powered marketing technology. But it isn’t just another marketing analytics tool. It connects planning, measurement, and activation into a single system that evolves with your business.
Built on a foundation of unified data, Practix powers three core offerings.
Plan with precision. Invest with confidence.
Practix guides marketers to smarter investment decisions by forecasting performance and optimizing budgets across channels, turning data into actionable strategies that drive results.
Our MMM capability leverages client data (historical media performance, revenue, etc.) and external data (e.g., macroeconomic factors) to evaluate millions of media mixes and media’s incremental contribution to conversion. Then, paired with expertise from our media leaders, we provide the top media mixes based on your business goals, allowing you to allocate media spend more effectively.
Integrating custom client data alongside platform data into Practix’s reporting interface is why our reports are like exciting storybooks rather than weather reports. Integrating all available datasets into Practix, our teams gain visibility into how media is driving business outcomes.
Practix’s forecasting capabilities allow us to project future gains from investments within a specific channel. This helps our clients better understand the impact additional dollars could have on progress toward business goals.
Intelligent optimizations that drive results
Practix harnesses planning and measurement insights to automate audience targeting, budget shifts, and optimization strategies, continuously improving performance and amplifying ROI.
Building on custom data integration, this tactic allows us to optimize media against our client’s custom datasets. Leveraging automation, we can then enhance campaign performance by optimizing against the highest value conversion data. This tactic helps our clients reach new heights with media execution.
Our data-driven approach to consumer journey mapping combines media and on-site pathing to identify high-value audiences and conversion paths. This allows us to predict a customer’s likelihood for future conversion, build custom audiences based on first-party data that drive even more effective targeting, and complete more robust optimizations — including Practix’s closed-loop media execution capabilities.
Actionable insights at your fingertips
Practix delivers unified, privacy-safe insights that reveal true marketing impact. Interactive dashboards connect media investment to business outcomes, giving clarity on what’s working and where to focus next.
The data we are able to collect and tie together provide a novel view of your customers’ behavior across the purchase journey. Armed with this knowledge, we are able to see how channels work together, inform future media plans, and further optimize media based on its assisted value. And clients are able to gain a more accurate view of how media channels and tactics interact to drive conversion.
We integrate all marketing campaign data to get a unified view of our client’s marketing efforts in one place. Reports outline key performance metrics and allow our clients to view cross-channel digital influence on both online and offline conversions to glean insights into priority KPIs.
Most marketing platforms focus on individual pieces of the puzzle. Practix powers the full end-to-end marketing lifecycle, all in one system. Here’s how it stands apart:
From media to SEO, Practix helps make all our work smarter by unearthing insights others miss — leading to more well-informed, faster business decisions.
Happy clients are the best measure of success. See how Practix is helping our partners get the most out of every dollar spent.
60% decrease in cost per acquisition
58% of all transactions were impacted by at least one media touchpoint
6.5 average touchpoints before purchase
