Land O’Lakes SEO Strategy Drives Organic Traffic

Land O’Lakes exists in a highly competitive food/recipes landscape, and its success is highly reliant on organic traffic.

Case Study Snapshot

Client: Land O’ Lakes

Industry: Agriculture

The Challenge

Leverage SEO best practices to drive performance.

Collective Measures was challenged to use both content and technical search engine optimization (SEO) tactics to grow this client’s organic visits year-over-year.

Blending both foundational SEO work and new digital tactics, Collective Measures monitored Google Trends to identify new opportunities. We also engaged in ongoing optimization and utilized a variety of SEO tools, creating consistent, strategic content to find success during this client’s busiest season.

Search Engine Optimization (SEO)

The results

65% Increase of organic visits.

Year-over-year, visits from organic search increased by nearly 25%. And, during Land O’Lakes’ most crucial time of year, visits increased by 65%.

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