Collective Measures was challenged to use both content and technical search engine optimization (SEO) tactics to grow this client’s organic visits year-over-year.
Blending both foundational SEO work and new digital tactics, Collective Measures monitored Google Trends to identify new opportunities. We also engaged in ongoing optimization and utilized a variety of SEO tools, creating consistent, strategic content to find success during this client’s busiest season.
Year-over-year, visits from organic search increased by nearly 25%. And, during Land O’Lakes’ most crucial time of year, visits increased by 65%.