A founding capability of the agency, Collective Measures is truly a search engine optimization (SEO) expert. With unmatched SEO experience, we know exactly what it takes to keep pace with search engines’ ever-evolving algorithm shifts to continue to drive success for our clients.
We know first-hand that there is no ‘quick fix’ for brands looking to increase organic visibility. And to stay ahead of the competition, its essential for SEO strategies must be holistic and refreshed regularly. So, how does this come to life? We move the needle by using clients’ business goals to both map SEO strategies and prioritize tactical recommendations. From there, we use a three-pronged approach to supporting our client’s SEO needs across technical, foundational, and content SEO factors. We look for untapped opportunities, new advancements in search, shifts in consumer behavior, and movement from competitors to prioritize our recommendations. And we carefully monitor and analyze the industry’s search landscape to ensure our clients’ content is positioned for success.
We believe keywords should be viewed as thought starters and inputs that allow us to anticipate a user’s needs and proactively answer their questions with content. This is why our approach to keyword selection and research is incredibly methodical. Once this critical SEO research is completed, our keyword research is used as a core input to ongoing SEO optimizations.
Technical perfection is always the goal, but it’s rarely a reality. To help our clients win in today’s search landscape, we try to get as close to perfect as we can. Any technical roadblocks will impact the ability for a website and its content to rank well in Google’s organic results. This is heightened in competitive verticals where it can be the technical factors that give an edge to one website over another in search engine rankings. For this reason, technical SEO is phase one of every SEO strategy we build, and why we review over 150 technical SEO factors to leave no stone unturned.
Two of the most important technical SEO ranking factors are site speed and mobile usability. When we need to further diagnose a website speed issue identified in our technical SEO such as these two important factors, we can complete more detailed analyses that test performance across a wide selection of pages on the website — from category-level pages to product pages — to provide actionable recommendations.
Executing large website transformations can lead to significant organic performance issues if SEO is not integrated into the process from the start. From website redesigns to larger migrations or replatforms, we seamlessly integrate into your IT or development partner’s existing plans to ensure no SEO equity is lost in transition.
We’ve found success measuring SEO performance and providing insights for SEO programs in three categories: visibility, traffic, and conversions. To provide a granular view of performance, our SEO report segments pages and keywords to easily identify opportunities for improved performance. We also layer in known algorithm and website updates to determine factors in performance shifts and share these insights proactively so performance isn’t hindered.
Ensuring your brand can be found across search engines, countries, and languages is critical for global businesses. And by infusing international SEO best practices into global websites, we can help consumers seamlessly access the appropriate country- and language-specific content. From assessing domain configurations to implementing HREFLANG, we help our clients deliver optimal user experiences across the globe.
Powered by Practix, Collective Measures’ SEO baseline report is a comprehensive set of SEO metrics that compares the content, foundational, and technical SEO performance of a client’s website against its top organic search competitors. Composed of several groups of metrics that are of high value in Google’s ranking algorithm, this analysis establishes an organic SEO baseline based on the most relevant and highest-ranking content. This report not only identifies client benchmarks to measure current and future initiatives against, but also uncovers SEO focus areas and establishes a baseline to reach.
2022 Finalist, Best Content Marketing Program in Retail – Room & Board
2019 Finalist, Best B2B Search Marketing Initiative – SEO
2017 Finalist, Best Retail Search Marketing Initiative – SEO
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