Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

Our Specialties

We use data to make your emails work even harder.

In the world of digital marketing, email is one of the oldest tactics out there. And it’s still one of the most powerful. It puts key messages directly in front of your primary target audiences and gives them the incentives they need to stay engaged. By pairing performance data with insights from larger cross-channel strategies (think onsite content, offline messaging, media targeting, and more), email can take on new life. And drive both loyalty and repeat business from your most important customers.
  • Email strategy
  • Email measurement + testing
  • Email content creation + optimization
  • CRM integration consulting
  • Email performance analysis

Achievements

Used keyword research, user interviews, and segmentation data to gain insight into the mindset of our healthcare client’s primary audience.

Outlined how prospective employees should be nurtured differently, developed audience segmentation recommendations, and provided messaging and creative considerations to support a financial services client’s recruitment efforts.

Developed a robust email + social strategy for two priority audience segments that included a tactical email execution plan, testing strategy, and creative asset development.

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

Learn More

Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

Learn More

Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

Learn More

Display Media

Use data to reach real people in the right places with the right messages.

Learn More

Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

Learn More

Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

Learn More

Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

Learn More

Content Marketing

Use data and insights to make your content count.

Learn More

Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

Learn More

Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

Learn More

Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

Learn More

Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

Learn More