Our Specialties
We use data to make your emails work even harder.
In the world of digital marketing, email is one of the oldest tactics out there. And it’s still one of the most powerful. It puts key messages directly in front of your primary target audiences and gives them the incentives they need to stay engaged. By pairing performance data with insights from larger cross-channel strategies (think onsite content, offline messaging, media targeting, and more), email can take on new life. And drive both loyalty and repeat business from your most important customers.
- Email strategy
- Email measurement + testing
- Email content creation + optimization
- CRM integration consulting
- Email performance analysis
Achievements
Used keyword research, user interviews, and segmentation data to gain insight into the mindset of our healthcare client’s primary audience.
Outlined how prospective employees should be nurtured differently, developed audience segmentation recommendations, and provided messaging and creative considerations to support a financial services client’s recruitment efforts.
Developed a robust email + social strategy for two priority audience segments that included a tactical email execution plan, testing strategy, and creative asset development.
