Content Marketing

Content marketing and content strategy go hand-in-hand. Content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources. Optimizing your content for your customers takes expertise and precision. This is where Collective Measures comes in. We help clients navigate the content journey from start to finish – from using data to identifying new opportunities, to incorporating them across channels and engaging in successful content marketing.

• Content strategy (by channel or across channels)
• Content framework + distribution plan
• Persona development
• Mental modeling
• Content audit + gap analysis
• Content creation