Content Marketing

Service category: Content & SEO

Use data and insights to make your content count.

Our Specialties

We specialize in performance-driven content marketing.

Content marketing and content strategy go hand-in-hand. Content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources. Optimizing your content for your customers takes expertise and precision. This is where Collective Measures comes in. We help clients navigate the content journey from start to finish – from using data to identifying new opportunities, to incorporating them across channels and engaging in successful content marketing.

  • Content strategy (by channel or across channels)
  • Content framework + distribution plan
  • Persona development
  • Mental modeling
  • Content audit + gap analysis
  • Content creation

Tactical Experience

Content Topic, Journey Map, Strategy for Online Reviews, Email Content Strategy, Consumer Journey Mapping, Video Audit + Strategy, Visual Search, Voice Search, Influencer Content Strategy, Creative Asset Need Identification


Search Engine Land’s Landy Awards

2019 Finalist, Best B2B Search Marketing Initiative – SEO

Content Marketing Awards

2017 Finalist, Best Content Marketing Program in Retail

Content Marketing Awards

2016 Winner, Best Content Strategy

We’d love to chat.

Tell us what you’re looking for and let’s connect.

Our work

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