Our Specialties
We specialize in performance-driven content marketing.
Content marketing and content strategy go hand-in-hand. Content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources. Optimizing your content for your customers takes expertise and precision. This is where Collective Measures comes in. We help clients navigate the content journey from start to finish – from using data to identifying new opportunities, to incorporating them across channels and engaging in successful content marketing.
- Content strategy (by channel or across channels)
- Content framework + distribution plan
- Persona development
- Mental modeling
- Content audit + gap analysis
- Content creation
Tactical Experience
Content Topic, Journey Map, Strategy for Online Reviews, Email Content Strategy, Consumer Journey Mapping, Video Audit + Strategy, Visual Search, Voice Search, Influencer Content Strategy, Creative Asset Need Identification
Achievements
Search Engine Land’s Landy Awards
2019 Finalist, Best B2B Search Marketing Initiative – SEO
Content Marketing Awards
2017 Finalist, Best Content Marketing Program in Retail
Content Marketing Awards
2016 Winner, Best Content Strategy
“The Collective Measures team has been a dedicated partner to our business. Throughout our partnership, we have made significant improvements in the performance of our website(s) SEO as well as more efficient buys with our SEM. Their expertise with social and content marketing has also played a role in our overall strategy. It has been a pleasure to work with this team of digital marketing experts, and we look forward to continuing to grow as we implement and drive toward results directly related to their insights and direction.”
Multi-year medical device client
