Service type Content & SEO
We use data and insights to make your content count.
Consumers crave content that instantly answers their questions wherever they look for information. Thanks to our search marketing roots and data-driven approach, this is exactly where we shine.Creating content that your customers find useful requires deep audience insights and the right resources; optimizing content for your customers takes expertise and precision. This is where Collective Measures comes in. We help clients navigate the content journey from start to finish — from using data to identify new opportunities to developing content pillars and themes and distribution plans.
Today’s most crucial ranking factors are helpful content and clearly mapped topics. Helpful content refers to how well a brand’s ecosystem (website, YouTube, etc.) aligns with the intent of a search query. However, helpful content is only one piece of the puzzle. Content organization by topic is vital not only for organic search performance but also for success in AI search.
By understanding the intricacies of our clients’ search landscapes, we can anticipate the necessary content, its format, and how to organize it to rank for relevant topics. We leverage our knowledge of an audience and their search behavior to inform specific content recommendations. This approach is maintained through ongoing content optimization and creation, leading to increased organic search engine visibility, expanded brand awareness, and improved cross-channel content.
Whether by channel or across an entire ecosystem, our experts create customized content strategies rooted in data to drive engagement with key audiences. Using our knowledge of the search ecosystem, user intent, and our clients’ specific business challenges, our content strategies not only fuel topic and content ideation but also produce impressive results.
We make content strategies actionable by creating frameworks and distribution plans. Outlining content recommendations by content type, topic, desired length, and target audience, we ensure our clients can confidently build a successful stream of content.
A core input into any content marketing effort is understanding current strengths and opportunities of existing content. Not only does this help uncover expansion opportunities to build off of, but it also underscores the great content that already exists. Our audit + gap analysis leaves no stone unturned and is a central input for our larger strategic initiatives.
Backed by deep search expertise and an innate understanding of consumer intent, we create content that helps consumers navigate through the purchasing journey. But we don’t just create new content — we also optimize existing content to help increase organic visibility.
The cornerstone of a successful email strategy is content. What content topics and themes should be featured? What asset types — infographics, short-form paragraphs, listicles, etc. — best answer user questions? Using data points from multiple sources, our experts will develop an actionable email content framework that will drive success for email campaigns.
Achievements
Finalist, Best Content Marketing Program in Retail – Room & Board (2022)
Finalist, Best Use of Multichannel Social Media in Content Marketing – Land O’Lakes (2022)
Finalist, Best Content Marketing Program in Retail (2017)
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