Content Marketing

Use data and insights to make your content count.

Our Specialties

We specialize in performance-driven content marketing.

Content marketing and content strategy go hand-in-hand. Content marketing is the creation and distribution of relevant content, while content strategy is the plan behind it. This concept is nothing new, but that doesn’t mean it’s easy. Creating content that your customers find useful, entertaining, and shareable requires deep audience insights and the right resources. Optimizing your content for your customers takes expertise and precision. This is where Collective Measures comes in. We help clients navigate the content journey from start to finish – from using data to identifying new opportunities, to incorporating them across channels and engaging in successful content marketing.
  • Content strategy (by channel or across channels)
  • Content framework + distribution plan
  • Persona development
  • Mental modeling
  • Content audit + gap analysis
  • Content creation

Tactical Experience

Content Topic, Journey Map, Strategy for Online Reviews, Email Content Strategy, Consumer Journey Mapping, Video Audit + Strategy, Visual Search, Voice Search, Influencer Content Strategy, Creative Asset Need Identification

Achievements

Search Engine Land’s Landy Awards

2019 Finalist, Best B2B Search Marketing Initiative – SEO

Content Marketing Awards

2017 Finalist, Best Content Marketing Program in Retail

Content Marketing Awards

2016 Winner, Best Content Strategy

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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