Service type Content & SEO
GEO is crucial for the modern search landscape.
AEO, AISO, LLMO, GAIO, GEO — AI-driven search is flooding marketers with new acronyms and answer engines to navigate. Let our search experts help you cut through the complexity.AI optimization has a million names — answer engine optimization (AEO), AI search optimization (AISO), large language model optimization (LLMO), and generative AI optimization (GAIO) to name a few. No matter what you call it, optimizing for AI search is critical in today’s evolving search landscape.
AI search is often a zero-click experience, which means whatever is in that AI-generated response is often a brand’s only touchpoint with the consumer for that query. Optimizing for AI search engines goes beyond understanding vectors and cosigns and instead means understanding topical relevance, page and site organization, and content clarity. Our GEO playbook includes step-by-step, actionable tactics to transition SEO into GEO and improve our clients’ visibility within the entire AI search landscape.
As GEO evolves, we continue to rigorously test to better understand what optimizations have the most impact in this growing search space. From content chunking to question-based keyword research that informs AI content gaps, all of our SEO optimizations now include an AI lens to ensure our clients’ content is found across the entire search ecosystem.
Prompts are the keywords of the AI universe. And while traditional keyword research is still helpful for GEO, we know that people search on AI engines with long, almost conversational prompts rather than short-tail keywords. We help clients understand what prompts their audiences are using on AI platforms to inform content creation and optimization so that they can appear in more AI search results.
Monitoring brand mentions on AI platforms is important to track success on these growing search platforms. Understanding when brand mentions appear — and in what context — provides useful information to guide optimizations and prove success of past optimizations.
As AI search expands, brands are at an increased risk of branded misinformation appearing in AI-generated responses. Proactive and regular brand maintenance, understanding what branded questions consumers are asking and how your brand appears within AI responses, is critical to ensure the consumers get the correct answers and the right branded experience.
Achievements
Developed a robust email strategy and testing plan to reach niche B2B healthcare audience
Drove recruitment using targeted list of prospective employees to increase awareness, consideration, and applications
Created consumer-driven email + social strategy for Land O’Lakes
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