Practix is our proprietary intelligence engine. It helps you stay a step ahead by evolving with your business. But it’s not just an analytics tool, it’s a platform you subscribe to, developed to combine the latest in marketing tech and human powered insights to propel your business into the future.
Practix excels at bringing together three fundamental elements that lead to better business results.
The foundation upon which all future work is built.
We mine and align the most relevant data to get the most accurate picture of performance.
We integrate all marketing campaign data to get a unified view of our clients’ marketing efforts in one place. Reports outline key performance metrics and allow our clients to view cross-channel digital influence on both online and offline conversions to glean insights into priority KPIs.
By constantly monitoring media and analytics via Google Tag Manager (GTM), our analysts proactively receive notifications when problems occur and can take quick action to resolve it, ensuring there are no gaps in measuring success.
A singular, consolidated platform to guide your media strategy.
Practix brings together the industry’s best measurement tools, client data, and best-in-class engineering talent to provide you with the most complete picture to guide media optimization.
The integration of custom client data (CRM, point-of-sale, etc.) into the Practix reporting platform takes campaign insights and optimizations to the next level. By integrating custom data into Practix, we gain a holistic understanding of campaign performance and can align reporting to overarching client business goals and KPIs.
Our MMM capability leverages client data (historical media performance, revenue, etc.) and external data (eg. macroeconomic factors) to evaluate millions of media mixes and media’s incremental contribution to conversion. Then, paired with expertise from our media leaders, we provide the top media mixes based on your business goals, allowing you to allocate media spend more effectively.
The data we are able to collect and tie together provides a novel view of your customers’ behavior across the purchase journey. Armed with this knowledge, we are able to see how channels work together, inform future media plans, and further optimize media based on its assisted value. And clients are able to gain a more accurate view of how media channels and tactics interact to drive conversion.
Our brilliant team combs through all the data to give you recommendations that help clients achieve the best results.
To get to meaningful insights and outcomes, we use several Practix capabilities to get you the most relevant data on performance, giving you an accurate picture of how spend is being utilized to maximize results.
Building on custom data integration, this tactic allows us to optimize media against our client’s custom data sets. Leveraging automation, we can then enhance campaign performance by optimizing against the highest value conversion data. This tactic helps our clients reach new heights with media execution.
Our data-driven approach to consumer journey mapping combines media and on-site pathing to identify high-value audiences and conversion paths. This allows us to predict a customer’s likelihood for future conversion, build custom audiences based on first-party data that drive even more effective targeting, and complete more robust optimizations – including Practix’s closed-loop media execution capabilities.
Practix’ forecasting capabilities allow us to project future gains from investments within a specific channel. This helps our clients better understand the impact additional dollars spent could have on progress toward business goals.
A step by step look at how we put our capabilities to work.
A step by step look at how we put our capabilities to work.
In alignment with our client’s objectives, we develop a custom data and measurement strategy to understand what we need to measure and why. Then, we define what data needs to be collected and how it moves alongside the consumer’s path to conversion. But this isn’t done in a vacuum. We complete this in tandem with our client’s media strategy so all tactics align to their overarching goals.
We set our clients up for success through seamless data onboarding and ongoing data normalization. Led by our data engineers, we connect to not only the most common marketing platforms, but virtually any desired dataset or platform relevant to our clients. From there, we standardize all incoming data so that we can provide streamlined, cross-channel reporting.
Multi-channel reporting is the first tangible place Practix comes to life for our clients. It’s through a repeatable cadence of reporting – powered by Practix’ automation capabilities – that we gain invaluable performance insights that lead to stronger recommendations and optimizations.
Through our advanced analytics and modeling capabilities, we help clients make more informed business decisions. Whether we’re infusing custom data into reporting, developing nuanced attribution models, and/or modeling future media mixes, Practix gives our clients deeper insights into their customer’s propensity to convert.
Here we bring all of the Practix wonder together. By connecting custom client data directly into media platforms, our media experts can optimize media campaigns against true business outcomes using signals platforms wouldn’t otherwise be able to see. This not only gives our clients a unique competitive edge, but allows them to make meaningful strides towards business goals.
Every player in our category has their own approach for guiding media mix recommendations. Here’s why we think Practix is the best.
From media to SEO, Practix helps make all our work smarter by unearthing insights others miss — leading to more well-informed, faster business decisions.
Happy clients are the best measure of success. See how Practix is helping our partners get the most out of every dollar spent.
60% decrease in cost-per-acquisition
58% of all transactions were impacted by at least one media touchpoint
6.5 average number of touchpoints before purchase