Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

Our Specialties

We help clients breakthrough in and around online marketplaces.

The start of a consumer’s shopping journey no longer begins at the mall or in a big-box retail store. It begins online. The selection is endless. Prices are competitive. Convenience supersedes pretty much everything. And Amazon – with its approach to product content, its reliance on reviews and ratings, and its unwavering commitment to ease and convenience – has changed the way all marketers need to think about positioning and promoting their offerings. It’s also paved the way for other marketplace engines across industries to join the conversation. Finding success within and around the online marketplace world is no easy task, so our approach here is multifaceted. From marketplace content optimization, to paid campaigns within marketplace websites, and co-optimization efforts between marketplaces, we combine external data with internal business objectives to help our clients breakthrough.
  • Marketplace strategy
  • Product listing/marketplace store setup
  • Keyword research
  • Product listing content optimization
  • Campaign management + optimization
  • Account audit + analysis
  • In-platform display media via Amazon Demand-side Platform
  • Content strategy for Amazon Alexa Skills

Tactical Experience

Amazon, Walmart, Google Shopping Actions, Amazon DSP, Amazon Alexa Skills

Achievements

Optimizing more than 50 Amazon product pages, Collective Measures improved this CPG client’s product visibility within Amazon to drive online sales.

Implemented a media test to help Land O’Lakes understand prospective customers preferred purchase destination to further refine its marketplace strategy.

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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