Case Study

Room & Board Google Shopping Campaign

Room & Board’s online furniture-buying experience has become an increasingly important part of its business.
INDUSTRY: eCommerce
SERVICE: Paid Search

The Challenge

Revise paid media strategy to drive growth.

But, as online competition continued to grow with the addition of competitors ranging from niche shops to large online retailers, Room & Board’s online growth was flat. It was time to revamp its paid search and Google shopping approach.

The Solution

We restructured Google Shopping campaigns to drive results.

  • Google Shopping
  • Paid Search

Working with partner Collective Measures, Room & Board discovered its presence in search results did not accurately reflect their products. Collective Measures specifically identified opportunities to restructure Google Shopping: hindered by technical issues, as well as a campaign structure that limited the ability to invest more in top performing products, the existing campaign was overfunding low performers and underfunding top performers.

Collective Measures completed a substantial overhaul, optimizing against granular information to capture more sales volume.

The Results

Our results were so impressive even Google took notice.

Collective Measures was named the 2017 North American Winner for our Google Shopping Innovation.

When compared to the previous year, the Shopping campaign resulted in:

  • 438% increase in campaign revenue
  • 270% increase in return on ad spend
  • 865% increase in converted clicks
  • 113% increase in conversion rate
  • 60% decrease in cost per click
  • 81% decrease in cost per acquisition
  • 340% increase in impressions
  • 352% increase in overall clicks
  • 169% increase in share of voice 

438% Increase in campaign revenue

270% Increase in return on ad spend

865% Increase in converted clicks

Let’s Work Together

See More Work

Greater Twin Cities United Way Action Day, Out-of-Home Campaign

Greater Twin Cities United Way Action Day, Out-of-Home Campaign

The Greater Twin Cities United Way is a nonprofit organization that hosts an annual event called Action Day. The purpose is to bring together people from across the community to pack backpacks for students in need so they can start the new school year confidently and with the supplies they need. Collective Measures was tapped to create a out-of-home campaign that both generated awareness and targeted the right audience for participation.

read more
Display Impact Campaign for B2B Client

Display Impact Campaign for B2B Client

Faced with rising costs, increasing competition in paid search, and the need to expand reach while mitigating wasted spend, this client tapped Collective Measures to explore new advertising methods to drive incremental qualified leads.

read more