Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

Our Specialties

This is our bread and butter.

We got our start in search and after all our years in business, a successful paid search campaign still boils down to two things: understanding user intent and knowing which campaign levers can be pulled to align with them. In other words, the more relevant content is, the more nimble campaigns can be and the more human your results will be.

It all starts with a focused campaign strategy and account structure. And when we manage paid search campaigns, we are in-platform daily and our optimization approach is methodical, results-oriented, and relentless. We look at search’s role in the larger marketing strategy. Use data to inform other tactics. Find out how consumer behavior is shifting. Because paid search is more than simply a tactic; it’s a key part of any campaign.

  • PPC/SEM strategy
  • Keyword research + ad copy creation
  • Account audit + restructure
  • Campaign setup
  • Campaign management
  • Feed management + optimization
  • Performance analysis
  • Co-optimization with organic search

Tactical Experience

Google Ads, Dynamic Search Ads (DSA), Google Discovery, Google Shopping, Retarged Lists for Search Ads (RLSA), Responsive Search Ads (RSAs), Microsoft Ads Shopping, YouTube

Achievements

Search Engine Land’s The Landy Awards

2018 Finalist, Best B2C SEM Initiative – Enterprise

The Drum Search Awards

2018 Finalist, Best PPC Campaign

Google Premier Partners

2017 North American Winner, Shopping Innovation Award

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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