Service type Media
Paid search is our bread and butter.
In an increasingly complex landscape, successful paid search campaigns require a strategic foundation that’s stable enough to weather platform shifts — yet agile enough to evolve alongside a constantly changing ecosystem.For the last 20 years, our expert ability to understand consumer intent has helped our clients stay one step ahead. With AI and machine learning steering automated bidding, ad creation, and audience optimization, we’ve refined our strategies to harness their power while preserving the human insight that drives performance.
We succeed by blending platform automation with human intuition, layering in audience behaviors, funnel dynamics, and business context to ensure every decision is rooted in achieving our clients’ goals. We lean into machine learning where it adds value — like bidding and signal interpretation — but we guide the system, not the other way around.
As part of our future-proofed paid search philosophy, we also tightly integrate platform automation — such as search AI Max and Performance Max campaigns — while still preserving our ability to diagnose, optimize, and improve results manually. That’s where we shine: combining scalable tech with relentless attention to detail.
The convergence of AI across SEO and PPC means siloed campaigns are less effective — which means your paid and organic efforts must work in harmony. That’s why cross-channel collaboration is built into our process, not layered on later.
From co-optimizing keyword targets to ensuring message alignment and conversion hand-offs, we help clients make the most of their total search investment. We also bring SEO signals and insights into paid performance diagnostics — whether that’s identifying conversion rate issues, surfacing metadata gaps, or using organic performance trends to guide investment decisions.
No matter what Google or Microsoft throws our way, our team roots every campaign in a customized, goal-first strategy. We factor in the funnel stage, decision timelines, business priorities, and audience intent to create search programs that drive real results.
Our strategies evolve with the platforms. We feed AI and automation with these strategies to maximize performance across automation, privacy changes, and shifts in how algorithms interpret user behavior.
The right campaign structure is foundational to success. We use historical performance, consumer behavior, and platform logic to recommend structures that align with both business goals and today’s automation and AI-driven delivery models. Whether we’re consolidating for signal strength or segmenting for control, we make sure your campaigns are built for how search works today — not yesterday.
At Collective Measures, campaign management is an ongoing, relentless process. We continuously monitor performance within platforms daily, making adjustments to optimize results. We diligently manage budgets and bids, ensuring our clients’ marketing investments are utilized effectively.
Product feeds are core to ecommerce success — and they’re getting more complex. We manage the end-to-end process, from feed audits and diagnostics to content optimization and troubleshooting, in platforms like Google Merchant Center Next.
We also leverage predictive signals to spot performance issues early and find optimization opportunities before results dip.
With paid and organic increasingly connected, we create strategies that share data and insights across channels. From aligning keyword targeting and landing page messaging to using SEO performance to influence bid strategies, our integrated approach improves quality scores, efficiency, and ROI.
We’re relentlessly focused on improvement. Using a mix of platform alerts, performance trends, and proprietary diagnostics, we identify areas to boost performance across CPC, CTR, conversion rate, and more. Our team proactively surfaces growth opportunities — not just when things go wrong, but to push record-breaking results even higher.
We help clients navigate the complexities of automation with confidence. From smart bidding to Performance Max and beyond, we ensure AI works in service of your business goals — not at their expense.
Our team provides clear guidance on how and when to lean into automation, when to step in manually, and how to get the most out of today’s increasingly automated paid search landscape.
Wouldn’t it be nice to understand the ROI of future paid search investments? Or gain insight into how changes in paid search investment would impact performance? Practix’ forecasting capabilities enable our experts to predict and project future gains from your campaigns. This means our team can better project a media channel’s impact and influence on progress toward business goals based on variable inputs to drive measurable results.
Achievements
Finalist, Best Use of Search / B2B (PPC) (2021)
Finalist, Best Use of Data (PPC) (2021)
Finalist, Premier Partner of the Year in Diversity, Equity & Inclusion (2021)
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