Our Specialties
This is our bread and butter.
We got our start in search and after all our years in business, a successful paid search campaign still boils down to two things: understanding user intent and knowing which campaign levers can be pulled to align with them. In other words, the more relevant content is, the more nimble campaigns can be and the more human your results will be.
It all starts with a focused campaign strategy and account structure. And when we manage paid search campaigns, we are in-platform daily and our optimization approach is methodical, results-oriented, and relentless. We look at search’s role in the larger marketing strategy. Use data to inform other tactics. Find out how consumer behavior is shifting. Because paid search is more than simply a tactic; it’s a key part of any campaign.
- PPC/SEM strategy
- Keyword research + ad copy creation
- Account audit + restructure
- Campaign setup
- Campaign management
- Feed management + optimization
- Performance analysis
- Co-optimization with organic search
Tactical Experience
Google Ads, Dynamic Search Ads (DSA), Google Discovery, Google Shopping, Retarged Lists for Search Ads (RLSA), Responsive Search Ads (RSAs), Microsoft Ads Shopping, YouTube
Achievements
Search Engine Land’s The Landy Awards
2018 Finalist, Best B2C SEM Initiative – Enterprise
The Drum Search Awards
2018 Finalist, Best PPC Campaign
Google Premier Partners
2017 North American Winner, Shopping Innovation Award
“Nina Hale has been a guiding light on our search initiatives this year. They’re nimble and smart to help us push forward in the short-term while being strategic and methodical about our long-term goals. Without them, we’d be scratching our heads.”
Julie Scheife
Director of Digital Engagement, Land O’Lakes
