Paid Search

We got our start in search and after all our years in business, a successful paid search campaign still boils down to two things: understanding user intent and knowing which campaign levers can be pulled to align with them. In other words, the more relevant content is, the more nimble campaigns can be and the more human your results will be.

It all starts with a focused campaign strategy and account structure. And when we manage paid search campaigns, we are in-platform daily and our optimization approach is methodical, results-oriented, and relentless. We look at search’s role in the larger marketing strategy. Use data to inform other tactics. Find out how consumer behavior is shifting. Because paid search is more than simply a tactic; it’s a key part of any campaign.

• PPC/SEM strategy
• Keyword research + ad copy creation
• Account audit + restructure
• Campaign setup
• Campaign management
• Feed management + optimization
• Performance analysis
• Co-optimization with organic search