Display Media

Use data to reach real people in the right places with the right messages.

Our Specialties

Reach real people, in the right places, with the right messages.

Display advertising doesn’t have to be a black box of media dollars. It also doesn’t have to be limited to just awareness-related business goals. “Display” has rapidly evolved to encompass so much more than standard banners. Today, display media also includes a variety of different tactics – pre-roll, streaming audio, and native – that are tapped to support a wide variety of needs. At Collective Measures, we have all the tools in place for display media success – a highly skilled team of strategists, planners, and traders, established processes for campaign management and reporting, and best-in-class tools to ensure brand safety, including our own internal trade desk.
  • Display media strategy
  • Vendor negotiations and management
  • Creative tagging and trafficking
  • Campaign pacing and maintenance
  • Performance analysis
  • Campaign testing: brand lift studies, control/exposed studies

Tactical Experience

Programmatic Media Buying, Site-direct Media Buying, Retargeting, Prospecting, Native Advertising, Influencer Marketing, Audio and Video, Rich Media Execution

Achievements

Partnered with Tastefully Simple, a legacy brand in the booming grocery delivery market struggling to compete with disruptive new competitors, to grow brand awareness.

Partnered with B2B tech company, Brightcove, to increase brand visibility and reach new audience segments.

Partnered with Blue Cross and Blue Shield of Minnesota to increase awareness of its dental insurance offerings and to meet enrollment goals.

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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