Our Specialties
Reach real people, in the right places, with the right messages.
Display advertising doesn’t have to be a black box of media dollars. It also doesn’t have to be limited to just awareness-related business goals. “Display” has rapidly evolved to encompass so much more than standard banners. Today, display media also includes a variety of different tactics – pre-roll, streaming audio, connected TV, and native – that are tapped to support a wide variety of needs. At Collective Measures, we have all the tools in place for display media success – a highly skilled team of strategists, planners, and traders, established processes for campaign management and reporting, and best-in-class tools to ensure brand safety, including our own internal trade desk.
- Display media strategy
- Customized planning, buying, and execution both in self-service platforms and with outside vendors
- Creative tagging and trafficking
- Campaign pacing, optimizations, and maintenance
- Performance analysis
- Campaign testing and measurement: brand lift studies, control/exposed studies, light/dark testing
Tactical Experience
Programmatic Media Buying, Site-direct Media Buying, Retargeting, Prospecting, Native Advertising, Influencer Marketing, Audio and Video, Rich Media Execution
Achievements
Partnered with Tastefully Simple, a legacy brand in the booming grocery delivery market struggling to compete with disruptive new competitors, to grow brand awareness.
Partnered with B2B tech company, Brightcove, to increase brand visibility and reach new audience segments.
Partnered with Blue Cross and Blue Shield of Minnesota to increase awareness of its dental insurance offerings and to meet enrollment goals.
