Display Media

Display advertising doesn’t have to be a black box of media dollars. It also doesn’t have to be limited to just awareness-related business goals. “Display” has rapidly evolved to encompass so much more than standard banners. Today, display media also includes a variety of different tactics – pre-roll, streaming audio, connected TV, and native – that are tapped to support a wide variety of needs.

At Collective Measures, we have all the tools in place for display media success – a highly skilled team of strategists, planners, and traders, established processes for campaign management and reporting, and best-in-class tools to ensure brand safety, including our own internal trade desk.

• Display media strategy
• Customized planning, buying, and execution both in self-service platforms and with outside vendors
• Creative tagging and trafficking
• Campaign pacing, optimizations, and maintenance
• Performance analysis
• Campaign testing and measurement: brand lift studies, control/exposed studies, light/dark testing