Our Specialties
We’re taking full advantage of traditional media’s “digital” evolution.
The digital and physical worlds continue to merge and brands need to find ways to do more with every marketing dollar. It’s no longer enough to simply secure a billboard along a busy highway or run a commercial on prime time. You need data. You need results you can count on. That’s what we do at Collective Measures. We find new ways to make traditional media measureable. We use innovative methods of adding key layers of data into media buying, planning, benchmarking, testing, and measuring both overall results and the role a given ad plays in the broader consumer journey. So we can deliver an integrated media plan that not only promises to be successful but be successfully measured, too.
- Vendor RFP recommendation, negotiation, and management
- Campaign maintenance + pacing
- Campaign reconciliation + makegoods
- Creative trafficking
- Rate and positioning negotiations
- Offline media measurement
- Offline-online correlation studies
Tactical Experience
Local and National Print (consumer magazines, trade / business-to-business magazines, newspapers), Advertorials / Branded Content, Static OOH (bulletins, posters), Digital OOH, Transit Media, Experiential Media, Events and Tradeshows, Spot TV, Cable TV, Advanced and Digital TV (addressable, programmatic, connected, OOT, VOD, full episode programming), Cinema, Terrestrial Radio, Streaming Audio, Podcasts
Achievements
Partnered with Blue Cross Blue Shield of Minnesota to attract, educate, retain, and acquire existing + prospective members during Medicare open enrollment.
Built an omni-channel marketing campaign for a financial services client that drove results and garnered key audience insights.
Collective Measures’ season 4 campaign for Deluxe Corporation’s Small Business Revolution (SBR) TV series generated 127MM impressions, 26.2MM video ad views, and over 35,500 episodes watched.
“Nina Hale is a fantastic extension of our internal marketing team. We lean on your team as if you were our arm – and you are wonderful partners!”
Multi-year healthcare client
Blue Cross and Blue Shield Minnesota
