Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

Our Specialties

We’re taking full advantage of traditional media’s “digital” evolution.

The digital and physical worlds continue to merge and brands need to find ways to do more with every marketing dollar. It’s no longer enough to simply secure a billboard along a busy highway or run a commercial on prime time. You need data. You need results you can count on. That’s what we do at Collective Measures. We find new ways to make traditional media measureable. We use innovative methods of adding key layers of data into media buying, planning, benchmarking, testing, and measuring both overall results and the role a given ad plays in the broader consumer journey. So we can deliver an integrated media plan that not only promises to be successful but be successfully measured, too.
  • Vendor RFP recommendation, negotiation, and management
  • Campaign maintenance + pacing
  • Campaign reconciliation + makegoods
  • Creative trafficking
  • Rate and positioning negotiations
  • Offline media measurement
  • Offline-online correlation studies

Tactical Experience

Local and National Print (consumer magazines, trade / business-to-business magazines, newspapers), Advertorials / Branded Content, Static OOH (bulletins, posters), Digital OOH, Transit Media, Experiential Media, Events and Tradeshows, Spot TV, Cable TV, Advanced and Digital TV (addressable, programmatic, connected, OOT, VOD, full episode programming), Cinema, Terrestrial Radio, Streaming Audio, Podcasts

Achievements

Partnered with Blue Cross Blue Shield of Minnesota to attract, educate, retain, and acquire existing + prospective members during Medicare open enrollment.

Built an omni-channel marketing campaign for a financial services client that drove results and garnered key audience insights.

Collective Measures’ season 4 campaign for Deluxe Corporation’s Small Business Revolution (SBR) TV series generated 127MM impressions, 26.2MM video ad views, and over 35,500 episodes watched.

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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