Traditional Media

Service category: Media

Blend digital and traditional media strategies to reach people across channels and devices.

Our Specialties

We’re taking full advantage of traditional media’s “digital” evolution.

We find new ways to make traditional media measurable – for example, creating audience-first advanced TV strategies that directly impact performance. We also use innovative methods of adding key layers of data into media buying, planning, benchmarking, and testing, so we can measure both overall results and the role a given ad plays in the broader consumer journey. So we can deliver an integrated media plan that not only promises to be successful but be successfully measured, too.

Vendor RFP recommendation, negotiation, and management
Campaign maintenance + pacing
Campaign reconciliation + makegoods
Creative trafficking
Rate and positioning negotiations
Offline media measurement
Offline-online correlation studies

Tactical Experience

Local and National Print (consumer magazines, trade / business-to-business magazines, newspapers), Advertorials / Branded Content, Static OOH (bulletins, posters), Digital OOH, Transit Media, Experiential Media, Events and Tradeshows, Spot TV, Cable TV, Advanced and Digital TV (addressable, programmatic, connected, OTT, VOD, full episode programming), Cinema, Terrestrial Radio, Streaming Audio, Podcasts

Achievements

Drove 7x increase in impressions from TV, out of home, print, and radio

80%

Drove 80% brand lift in an integrated media campaign for direct-to-customer portal launch.

26.2MM

Generated 26.2 million video ad views during supporting Small Business Revolution in the second consecutive year.