Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

Our Specialties

We test, tweak, and fine-tune conversion experiences to drive success.

The objective of conversion rate optimization (CRO) is simple: to increase the percentage of consumers who complete a desired action, whether that’s an email sign-up, submitting a lead form, making a purchase, or something else. It’s simple, but complicated. What data do you need to collect? How do you know what’s working? How do you know when you’re done? Research –  user interviews, heuristic evaluation, and user flow analysis – gives us insights needed to establish a performance baseline and identifies opportunities for improvement. We then follow that up with extensive, ongoing testing. We implement rigorous, ongoing testing plans for media and content alike, so we can use the data to inform future iterations and ensure we keep moving the needle in the right direction.
  • A/B + multivariate testing
  • Usability testing
  • Conversion flow optimization (CFO)
  • User interviews
  • Persona development
  • User flow analysis
  • Website monetization analysis
  • Heuristic evaluation

Achievements

With fewer options available for the user to leave the page and less clutter on the page to distract, users checked out faster and exited from the checkout process at a lower rate.

For B2B client landscape structures, we completed user interviews for four primary audience segments and created detailed personas + mindset maps for each segment to guide future content creation efforts.

After conducting the preliminary data segmentation to define priority segments and products, Collective Measures developed a testing process that was scalable and consistent across the client’s organization.

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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