Our Specialties
We test, tweak, and fine-tune conversion experiences to drive success.
The objective of conversion rate optimization (CRO) is simple: to increase the percentage of consumers who complete a desired action, whether that’s an email sign-up, submitting a lead form, making a purchase, or something else. It’s simple, but complicated. What data do you need to collect? How do you know what’s working? How do you know when you’re done? Research – user interviews, heuristic evaluation, and user flow analysis – gives us insights needed to establish a performance baseline and identifies opportunities for improvement. We then follow that up with extensive, ongoing testing. We implement rigorous, ongoing testing plans for media and content alike, so we can use the data to inform future iterations and ensure we keep moving the needle in the right direction.
- A/B + multivariate testing
- Usability testing
- Conversion flow optimization (CFO)
- User interviews
- Persona development
- User flow analysis
- Website monetization analysis
- Heuristic evaluation
Achievements
With fewer options available for the user to leave the page and less clutter on the page to distract, users checked out faster and exited from the checkout process at a lower rate.
For B2B client landscape structures, we completed user interviews for four primary audience segments and created detailed personas + mindset maps for each segment to guide future content creation efforts.
After conducting the preliminary data segmentation to define priority segments and products, Collective Measures developed a testing process that was scalable and consistent across the client’s organization.
