We test, tweak, and fine-tune conversion experiences to drive success.
- A/B + multivariate testing
- Usability testing
- Conversion flow optimization (CFO)
- User interviews
- Persona development
- User flow analysis
- Website monetization analysis
- Heuristic evaluation
With fewer options available for the user to leave the page and less clutter on the page to distract, users checked out faster and exited from the checkout process at a lower rate.
For B2B client landscape structures, we completed user interviews for four primary audience segments and created detailed personas + mindset maps for each segment to guide future content creation efforts.
After conducting the preliminary data segmentation to define priority segments and products, Collective Measures developed a testing process that was scalable and consistent across the client’s organization.