The objective of conversion rate optimization (CRO) is simple: to increase the percentage of consumers who complete a desired action, whether that’s an email sign-up, submitting a lead form, making a purchase, or something else. It’s simple, but complicated. What data do you need to collect? How do you know what’s working? How do you know when you’re done? Research – user interviews, heuristic evaluation, and user flow analysis – gives us insights needed to establish a performance baseline and identifies opportunities for improvement. We then follow that up with extensive, ongoing testing. We implement rigorous, ongoing testing plans for media and content alike, so we can use the data to inform future iterations and ensure we keep moving the needle in the right direction.
Streamlined Patterson Dental’s purchase process, resulting in lower exit rates and lower average time on page during purchases
Developed user flows that outlined conversion opportunities by persona and mental model
Analyzed user paths to isolate key drop offs and barriers to conversion, ultimately future path and page optimizations
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