We do this like no one else can.
Data is everywhere, and marketing leaders across industries expect it to be incorporated into every recommendation they see, but that doesn’t mean it’s easy. To make this a reality, you need an approach to data and measurement that is sophisticated, scalable, innovative, and precise. And that’s exactly what we bring to the table. Collective Measures’ Universal Data Integration solution gives you a single view of all your marketing metrics — including those from media channels like Google and Facebook as well as secure FTPs from back-end systems — on one dashboard. And our proprietary pixel measures the impact of cross-channel digital influence on both online conversions and offline sales. So we can not only transform the way you optimize your media campaigns, but also how you understand your business.
- Measurement strategy
- Data visualization
- Analytics platform implementation + audit
- Call tracking implementation
- Dashboard strategy + creation
- Omni-channel reports
- Multi-touch attribution model design
- Data analysis + engineering
The Awareness Media Impact Report outlines the correlation between video spend and branded search volume. While video does not generate last-click leads, it increases demand that we capture at the bottom of the funnel through other channels.
Usage of Collective Measure’s proprietary pixel for a home improvement client allowed the client’s team to better understand the user journey from organic search to retargeting to display advertising, leading to conversion.
Collective Measures developed a scalable approach to reporting, delivering a standardized performance media report with insights and recommendations for improved execution.