Marketing Analytics + Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

Our Specialties

We do this like no one else can.

Data is everywhere, and marketing leaders across industries expect it to be incorporated into every recommendation they see, but that doesn’t mean it’s easy. To make this a reality, you need an approach to data and measurement that is sophisticated, scalable, innovative, and precise. And that’s exactly what we bring to the table. Collective Measures’ Universal Data Integration solution gives you a single view of all your marketing metrics — including those from media channels like Google and Facebook as well as secure FTPs from back-end systems — on one dashboard. And our proprietary pixel measures the impact of cross-channel digital influence on both online conversions and offline sales. So we can not only transform the way you optimize your media campaigns, but also how you understand your business.

  • Measurement strategy
  • Data visualization
  • Analytics platform implementation + audit
  • Call tracking implementation
  • Dashboard strategy + creation
  • Omni-channel reports
  • Multi-touch attribution model design
  • Data analysis + engineering

Achievements

The Awareness Media Impact Report outlines the correlation between video spend and branded search volume. While video does not generate last-click leads, it increases demand that we capture at the bottom of the funnel through other channels.

Usage of Collective Measure’s proprietary pixel for a home improvement client allowed the client’s team to better understand the user journey from organic search to retargeting to display advertising, leading to conversion.

Collective Measures developed a scalable approach to reporting, delivering a standardized performance media report with insights and recommendations for improved execution.

Other Work

Let’s Work Together

What We Do

Strategy + Planning

Create strategies to capture your audience at key moments in their purchase journeys.

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Paid Search

Go beyond the keyword to cut through the clutter and to drive results.

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Social Media

Bridge paid and organic social to maximize impact and to support consumers throughout their paths to purchase.

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Display Media

Use data to reach real people in the right places with the right messages.

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Traditional Media

Blend digital and traditional media strategies to reach people across channels and devices.

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Online Marketplaces

Harness the power of eCommerce hubs to drive revenue across verticals.

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Search Engine Optimization (SEO)

Combine content, technical, and foundational SEO to dominate in search.

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Content Marketing

Use data and insights to make your content count.

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Email Marketing Strategy

Apply data-driven strategies that engage consumers with key content experiences.

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Conversion Rate Optimization

Utilize data and tweak experiences to spark your audience into action.

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Marketing Analytics & Measurement

Leverage sophisticated analytics to tell a story and to solve tough marketing challenges.

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Creative Partners

Seamlessly partner with some of the top creatives in the industry to deliver smart, break through work.

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