Data is everywhere, and marketing leaders across industries expect it to be incorporated into every recommendation they see, but that doesn’t mean it’s easy. To make this a reality, you need an approach to data and measurement that is sophisticated, scalable, innovative, and precise. And that’s exactly what we bring to the table. Collective Measures’ Universal Data Integration solution gives you a single view of all your marketing metrics — including those from media channels like Google and Facebook as well as secure FTPs from back-end systems — on one dashboard. And our proprietary pixel measures the impact of cross-channel digital influence on both online conversions and offline sales. So we can not only transform the way you optimize your media campaigns, but also how you understand your business.
“Working with the Collective Measures team sets an incredibly high bar for our other vendor partners. They consistently provide us with the ideas and information needed to make business critical improvements in all facets of our digital marketing initiatives. I can’t imagine doing this work without them and wish that all of our partners provided us with the level of ROI we see with the Collective Measures team!”
Director of Marketing and Communications, The Tile Shop
“The great thing about Collective Measures is that even when we weren’t quite sure about the finite details of the work we’d just completed the month or even year prior, they always knew the what and the why. The team could always retrace our steps and rationale. This made them a real partner to our business and a true extension of the team. They helped to forward the strategy by keeping a pulse on the past, just as they kept on the lookout for changes in the digital space that would impact and optimize our long-term strategy.”
Multi-year healthcare client
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