Following the launch of a rebrand and the introduction of a new philanthropic mission, United Way wanted to raise awareness of its new initiatives and increase brand engagement. To elevate United Way’s efforts, Collective Measures developed a paid media strategy to clearly communicate United Way’s value proposition and inspire both new and existing audiences to join the movement by donating or volunteering.
A core component of our paid media strategy was leveraging ad units that could both educate and inform key audiences about the rebrand, explaining the evolution of the brand and the details of its new initiative. Or in other words: video was the key.
We pair the best and brightest minds with industry-leading tools to deliver better results. Check out all that we have to offer.
Tell us what you’re looking for and let’s connect.
Sign up to receive updates and insights from Collective Measures.