The Challenge
Following the launch of a rebrand and the introduction of a new philanthropic mission, United Way wanted to raise awareness of its new initiatives and increase brand engagement. To elevate United Way’s efforts, Collective Measures developed a paid media strategy to clearly communicate United Way’s value proposition and inspire both new and existing audiences to join the movement by donating or volunteering.
The Solution
A core component of our paid media strategy was leveraging ad units that could both educate and inform key audiences about the rebrand, explaining the evolution of the brand and the details of its new initiative. Or in other words: video was the key.
An industry leading global food corporation faced negative sentiment from the public and their B2B customers regarding its production in the cocoa industry. To combat this, they set their sights on executing a proactive awareness-driven media campaign to highlight the work they were doing to improve the sustainable cocoa supply chain.
In a world turned upside down by the global pandemic, Deluxe Corporation, a technology solutions partner for small businesses, and their hit series, Small Business Revolution, a show that highlights transformations of small businesses with Deluxe’s solutions, were faced with challenges that required out-of-the-box thinking to reach its target audiences.
Collective Measures worked with a top health insurance company to create a campaign for its 2018 – 2019 Medicare product to attract, educate, retain, and acquire existing and prospective members.
Our services
We pair the best and brightest minds with industry-leading tools to deliver better results. Check out all that we have to offer.
Sign up to receive updates and insights from Collective Measures.
Performance Marketing Agency