Develop a media plan that breaks through the clutter.
We developed a testing strategy that guides future success.
- Experience Optimization
To battle increased competition, Collective Measures focused specifically on testing and optimizing display media campaigns to increase efficiency and impact. In effort to maximize success, Collective Measures not only produced performance-based creative designed to resonate with the target audience, but developed an A/B testing strategy that informed the next iteration of optimizations and identified future optimization opportunities.
Through ongoing testing and data analysis, it was possible to understand which campaign variables and design elements most significantly impacted performance.
67% Improvement in leads.
Within a single test and a short testing period for display and remarketing, results included a 67% improvement in leads and a 17% improvement in click-through rate.
With new performance baselines established, further iterations of the tests were ready to be implemented.