Allison McMenimen Bakken

Executive Vice President, Client Services

“I can find the upside in any situation, work under any constraints, and love the complexity of highly-regulated industries. You give me a challenge I’ll find a way.”

About Allison

Agency propeller, strategic leader, and biathlete in training.

Specializes in:
  • Healthcare
  • CPG
  • Marketing strategy
  • Agency growth
  • People management
  • Friend-making
  • Public speaking
The face of Collective Measures’ client service team, Allison McMenimen Bakken, is a force constantly propelling the agency. In her ten years at the agency, she has become the linchpin of Collective Measures, and her strategic guidance through the constant changes in the digital marketing world has helped take the agency from a small shop to a national powerhouse. She leads account management, new business, and marketing teams and as an AdFed 32Under32 award recipient, Allison’s ability to understand and anticipate client needs has garnered unbelievable results for clients including Land O’Lakes, Harley-Davidson, Optum, Securian Financial, Room & Board, and UnitedHealthcare.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Kathleen Petersen

Vice President, Media

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing