Allison McMenimen Bakken

Managing Director, EVP

“I can find the upside in any situation, work under any constraints, and love the complexity of highly-regulated industries. You give me a challenge I’ll find a way.”

About Allison

Agency propeller, strategic leader, and biathlete in training.

Specializes in:
  • Marketing strategy
  • Agency growth
  • Agency management
  • People management
  • Friend-making
  • Public speaking
As Collective Measures’ Managing Director, Allison ensures the agency is delivering on its goals for both our clients and employee owners. She is also a central force that continues to propel the agency. In her 10+ years at Collective Measures, her strategic guidance through the constant changes in the marketing landscape has helped take the agency from a small shop to a national powerhouse. A prior AdFed 32Under32 award recipient, Allison’s ability to understand and anticipate client needs has garnered unbelievable results for clients including Land O’Lakes, Harley-Davidson, Securian Financial, and Room & Board.

Our Team

Executive Team

Luke Schlegel

CFO / COO

Allison McMenimen Bakken

Managing Director

Leadership Team

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Mark Nigon

Vice President, Media

Katie Otto

Vice President, Human Resources
+ People Operations

Joel Swaney

Director, SEO

Sarah Petit

Director, Client Development + Delivery