Joel Swaney

Director, SEO

“Since the world of search changes daily, I keep my music spinning at a steady 33 1/3 RPM.”

About Joel

Consumer behaviorist, search engine decoder, and vinyl collector.

Specializes in:
  • Enterprise SEO (content, technical, and multi-channel)
  • Search marketing strategy
  • Algorithmic analysis
The ever-increasing complexity of search engines and consumer behavior makes SEO an essential component of any business’s digital strategy. Yet, for those who work with Joel Swaney, search strategy and SEO practices are made simple and actionable. Joel joined the agency in 2012, making him Collective Measures’ foremost search expert. With experience in utilizing large data sets to develop SEO strategies for Fortune 500 and mid-sized companies across multiple verticals– including ecommerce, CPG, financial, healthcare, and education – Joel has helped numerous clients maximize search visibility.

Our Team

Executive Team

Luke Schlegel

Executive Vice President, Operations & Analytics

Allison McMenimen Bakken

Executive Vice President, Client Services

Leadership Team

Kathleen Petersen

Vice President, Media

Heather Rist Murphy

Vice President, Performance Content + Social Media

Mike Baranowski

Vice President, Analytics + Data Engineering

Joel Swaney

Director, SEO

Sarah Petit

Associate Director, Client Development + Marketing