Activation & Expression

Where direction becomes measurable growth.
What we do
Translating strategic plans into precise, full-funnel execution that compounds with every cycle of proof.

Digital, Retail and Traditional Media

Activate across every screen, shelf, and signal, deploying the right media mix to reach your audience wherever they are and drive results that compound.
  • Full-funnel media strategy
  • Retail media strategy
  • Traditional media execution
What we do
Translating strategic plans into precise, full-funnel execution that compounds with every cycle of proof.

Digital, Retail and Traditional Media

Activate across every screen, shelf, and signal, deploying the right media mix to reach your audience wherever they are and drive results that compound.
  • Full-funnel media strategy
  • Retail media strategy
  • Traditional media execution

Intelligence in Motion

Discover Practix

Trade information overload for organized insights. Practix is our proprietary intelligence engine that synthesizes data sources, tracks metrics that matter and turns data into direction.

Proof Points

01

Skai ShopAble Media Awards

Collective Measures and VTech were awarded the Retail Media Excellence Award.

Retail Media
2025

02

Healthcare Marketing Impact Awards

Collective Measures and Medtronic win bronze for Integrated Campaign of the Year.

Media
2025

03

The US Search Awards

Collective Measures and Land O’ Lakes were a finalist for Most Innovative Campaign (PPC).

Paid Search
2024

from our experts

“Media has to answer three questions in order. Is the campaign performing? Is the business growing? Is the spend causing the growth? When the answer is yes across all three, many agencies call that a success, but we don’t stop there. We ask a fourth: how could it be better?”

Lauren Beerling
Group Director of Performance Media

FROM OUR EXPERTS

“A lot of agencies can talk about balancing brand and performance. Collective Measures actually does the work. The planning that anticipates where attention will be, the buying that puts dollars in the right place, and the ongoing optimization that makes sure every investment is earning its keep against real business results.”

Matt Larson
VP of Media & Connections Strategy

Explore Additional Services

Discover our unique methodology and diverse capabilities.
View All Services

Signals & Insights

Sift through the noise to find new patterns and make data-driven decisions.

Services

Market Intelligence
Advanced Analytics
Data Science

Strategy & Planning

Make your brand relevant in the spaces your consumer shows up.

Services

Media Architecture
Connections Strategy
Brand Integration

Measurement & Optimization

Ensure your investments are paying off, and double down on success.

Services

Practix Intelligence Platform
ROI Modeling
Media Efficiency
100 South 5th Street
Suite 2000
Minneapolis, MN 55402
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Collective Measures
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