OCTOBER 20TH
Discover by Collective Measures
As AI and shifting consumer behaviors redefine marketing, balancing rapid technological evolution with authentic human connection is more critical than ever. Join us on Tuesday, October 20th, for Discover, our annual hybrid marketing summit designed to help you confidently navigate change through expert keynotes, senior leader panels, interactive breakouts, and high-value networking opportunities.
Are you ready to Discover?
Event details
DATE
October 20, 2026
LOCATION
McNamara Alumni Center | 200 SE Oak St., Minneapolis, MN 55414
Virtual | Zoom link will be shared closer to event
SCHEDULE
Central Daylight Time
12:00 p.m. – 12:30 p.m. | Light lunch + networking
12:30 p.m. – 1:15 p.m. | Opening keynote presentation by Tricia Wang
1:20 p.m. – 2:00 p.m. | Panel 1: Navigating the AI Frontier
2:00 p.m. – 3:00 p.m. | Interactive breakout sessions
3:05 p.m. – 3:45 p.m. | Panel 2: Creative Media Connection
3:45 p.m. – 4:30 p.m. | Closing keynote presentation by Dr. Marcus Collins
4:30 p.m. – 5:30 p.m. | Happy hour + networking
Keynote details
Tricia Wang
Opening Keynote Speaker
Our opening keynote features globally recognized technologist, pioneering data ethnographer, CEO of the Advanced AI Society, and TED speaker on “The Human Insights Missing from Big Data,” Tricia Wang. Long before today’s AI boom, Wang foresaw the rise of machine intelligence: as a tech ethnographer inside Nokia during its decline, she watched over-reliance on dashboards blind the company to changing customer behavior, and coined “quantification bias,” when decision-makers favor what’s measurable over what matters. Dr. Wang brings an unmatched depth of data strategy to the stage.
As business moves from human-to-machine to machine-to-machine, organizations are left accountable for decisions they never watched happen. Drawing on two decades of fieldwork and her work building verification standards for agentic AI, Dr. Wang argues that as agents generate, place, and measure the work, the scarce skill isn’t running the machine. It’s deciding what deserves to exist, and interpreting what the data means for brands.
Dr. Marcus Collins
Closing Keynote Speaker
Our closing keynote features award-winning marketer, cultural translator, clinical professor at the University of Michigan’s Ross School of Business, and bestselling author of For the Culture, Dr. Marcus Collins. Recognized with Thinkers50’s Radar Award for “the idea most likely to shape the future of business management,” and former Chief Strategy Officer at Wieden+Kennedy New York, Dr. Collins brings an unmatched depth of strategy to the stage.
In a world increasingly driven by metrics, data points, and automation, true brand affinity is built on genuine human connection. Drawing from his groundbreaking work with global icons like Google, Beyoncé, and Apple, Dr. Collins will explore how brands can move beyond passive audience archetypes to truly understand the cultural forces, shared beliefs, and human behaviors that drive action. Attendees will leave with actionable frameworks to foster deeper customer relationships, build organizational empathy, and re-center humanity at the heart of their marketing strategy.
Panel Discussions
Join senior marketing leaders for back-to-back dynamic conversations unpacking the trends shaping modern brand growth. In our first session, panelists will contextualize key themes from our opening keynote, exploring how AI is fundamentally redefining the future of marketing.
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Jay Sivasailam
VP, Head of Healthcare Strategy
Data Axle -
Elizabeth Closmore
Co-founder, President
Commotion
-
Heather Rist Murphy
VP, Brand + Consumer Engagement
Collective Measures -
Michelle Brintnall Chester
VP, Marketing
Mezcla
Formerly General Mills -
Allison McMenimen Bakken
Co-President, Managing Director
Collective Measures
| Moderator |
Our second panel will dive into the power of creative and media working in tandem, sharing actionable strategies, fresh insights, and bold perspectives on how to bridge storytelling with performance to drive real impact.
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Matt Larson
VP, Brand + Connections Strategy
Collective Measures -
Rocky Novak
President, Co-CEO
Zeus Jones -
Scott Bizjack
Director of Digital Experience
Pirate Ship
Formerly Jack Link’s + Liquid Death -
Jonathan Frohlinger
CEO
Big Happy -
Jamie Moran
VP, Client Service
Collective Measures
| Moderator |
Breakout sessions
Join Collective Measures’ experts in exploring the digital landscape with a future-forward lens in 3 interactive breakout sessions. Virtual attendees will have the opportunity to attend the Practix demo breakout session.
Connect the dots with Practix
Explore our AI-powered intelligence engine, Practix, with a live demonstration by our Director of Product Management, Kati Stewart. A Zoom link will be provided closer to the date of the event for virtual attendees.
Collective Roundtables
Compare notes, solve real business challenges, and build peer connections in tailored group discussions with senior marketing leaders. Spots limited!
Ask Me About…
Get hands-on with live tool walkthroughs, dive into focused topics, and solve real world challenges with topic experts at our drop-in AMA tables.
Are you ready to Discover?
FAQs
Recommended parking
We recommend all attendees park at the University Avenue Parking Ramp adjacent to the venue. This is located at 1926 University Ave. SE, Mpls. 55455.
Other nearby parking options include:
- Front Entrance & Circle Drive: 200 Oak St. SE, Mpls. 55455
- Washington Avenue Parking Ramp: 501 SE Washington Ave, Mpls. 55455
- Oak Street Ramp: 401 SE Oak St, Mpls. 55455
For more information about parking and directions to the venue, click here.
Yes! Enjoy a complimentary lunch, light snacks, and beverages during happy hour from 4:30-5:30 PM.
Yes! Please email info@collectivemeasures.com to change your registration type.
Joining the Zoom
Zoom links will be provided closer to the event date.
