OCTOBER 20TH
Discover by Collective Measures
As AI and shifting consumer behaviors redefine marketing, balancing rapid technological evolution with authentic human connection is more critical than ever. Join us on Tuesday, October 20th, for Discover, our annual hybrid marketing summit designed to help you confidently navigate change through expert keynotes, senior leader panels, interactive breakouts, and high-value networking opportunities.
Are you ready to Discover?
Event details
DATE
October 20, 2026
LOCATION
McNamara Alumni Center | 200 SE Oak St., Minneapolis, MN 55414
Virtual | Zoom link will be shared closer to event
SCHEDULE
Central Daylight Time
12:00 a.m. – 12:30 p.m. | Light lunch + networking
12:30 p.m. – 1:15 p.m. | Opening keynote presentation by TBD
1:20 p.m. – 2:00 p.m. | AI Panel 1: Navigating the AI Frontier
2:00 p.m. – 3:00 p.m. | Interactive breakout sessions
3:05 p.m. – 3:45 p.m. | Panel 2: Creative Media Connection
3:45 p.m. – 4:30 p.m. | Closing keynote presentation by Dr. Marcus Collins
4:30 p.m. – 5:30 p.m. | Happy hour + networking
Keynote details
Our closing keynote features award-winning marketer, cultural translator, clinical professor at the University of Michigan’s Ross School of Business, and bestselling author of For the Culture, Dr. Marcus Collins. Recognized with Thinkers50’s Radar Award for “the idea most likely to shape the future of business management,” and former Chief Strategy Officer at Wieden+Kennedy New York, Dr. Collins brings an unmatched depth of strategy to the stage.
In a world increasingly driven by metrics, data points, and automation, true brand affinity is built on genuine human connection. Drawing from his groundbreaking work with global icons like Google, Beyoncé, and Apple, Dr. Collins will explore how brands can move beyond passive audience archetypes to truly understand the cultural forces, shared beliefs, and human behaviors that drive action. Attendees will leave with actionable frameworks to foster deeper customer relationships, build organizational empathy, and re-center humanity at the heart of their marketing strategy.
Stay tuned. Our opening keynote speaker will be revealed soon!
Panel discussions
Join senior marketing leaders for back-to-back dynamic conversations unpacking the trends shaping modern brand growth. In our first session, panelists will contextualize key themes from our opening keynote, exploring how AI is fundamentally redefining the future of marketing. Our second panel will dive into the power of creative and media working in tandem, sharing actionable strategies, fresh insights, and bold perspectives on how to bridge storytelling with performance to drive real impact.
Breakout sessions
Join Collective Measures’ experts in exploring the digital landscape with a future-forward lens in 3 interactive breakout sessions. Virtual attendees will have the opportunity to attend the Practix demo breakout session. Zoom link will be provided closer to the date of the event.
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Kati Stewart
Director of Product Management
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Abby McNally
Group Director, Connections Strategy
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Ellen Brinn
Group Account Director
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Lauren Beerling
Group Director, Performance Media
Breakout session details
Connect the dots with Practix
Kati Stewart
Explore AI-powered intelligence engine with a live demonstration. Zoom link will be provided closer to the date of the event for virtual attendees.
Collective business strategy roundtables
Abby McNally + Ellen Brinn
Compare notes, solve real business challenges, and build peer connections in tailored group discussions with senior marketing leaders. Spots limited!
Ask Me About…
Lauren Beerling
Get hands-on with live tool walkthroughs, dive into focused topics, and solve real world challenges with topic experts at our drop-in AMA tables.
Are you ready to Discover?
FAQs
Recommended parking
We recommend all attendees park at the University Avenue Parking Ramp adjacent to the venue. This is located at 1926 University Ave. SE, Mpls. 55455.
Other nearby parking options include:
- Front Entrance & Circle Drive: 200 Oak St. SE, Mpls. 55455
- Washington Avenue Parking Ramp: 501 SE Washington Ave, Mpls. 55455
- Oak Street Ramp: 401 SE Oak St, Mpls. 55455
For more information about parking and directions to the venue, click here.
Yes! Enjoy a complimentary lunch, light snacks, and beverages during happy hour from 4:30-5:30 PM.
Yes! Please email info@collectivemeasures.com to change your registration type.
Joining the Zoom
Zoom links will be provided closer to the event date.
