Nina Hale is now
 Collective Measures 

We are endlessly curious. Continuously pursuing new ways to use data, analytics, and media to help simplify today’s marketing complexity for brands. 


Learn more about Collective Measures

What We Do

Strategic Navigation / Flawless Execution

  • Strategy + Planning
  • Paid Search
  • Social Media Marketing
  • Display Media
  • Traditional Media
  • Online Marketplaces
  • Search Engine Optimization
  • Content Marketing
  • Email Marketing Strategy
  • Conversion Rate Optimization
  • Marketing Analytics + Measurement
  • Creative Partners
We’re a performance marketing agency that takes your complex problems and leverages data to analyze them. Challenge them. Interpret them. So we can uncover actionable insights to help you simplify your business.


We #CommitToChange

Agency News

Our Legacy


Performance Marketing Agency Nina Hale Rebrands As Collective Measures

Press Release

Land O' Lakes SEO Strategy Drives Organic Traffic

Case Study

Trending Posts

Demystifying Display’s Tactical Landscape

Demystifying Display’s Tactical Landscape

One of the biggest parts of a successful display campaign is utilizing the myriad of targeting options available to you, but before diving into targeting, brands must first identify which ad types – whether it’s video, audio, banners, native, or something more custom – support their larger business objectives.

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Google Ads Search Query Report Updates

Google Ads Search Query Report Updates

On September 1, Google announced it will reduce visibility in the search terms report within Google Ads. The change to the search terms report comes on the heels of a series of privacy laws recently enacted – think GDRP in Europe in 2018, and the CCPA in California which started this past July. Google has been less than transparent about the new volume threshold for search terms, creating speculation about what a “significant number” of searches means.

So, we conducted an analysis of client accounts pre- and post-change to verify the impact in real life.

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Contact Us

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