We make the complexity of modern marketing simple.
We are endlessly curious. Continuously pursuing new ways to use data, analytics, and media to help simplify today’s marketing complexity for brands.
Learn more about Collective Measures
What We Do
Strategic Navigation / Flawless Execution
- Strategy + Planning
- Paid Search
- Social Media Marketing
- Display Media
- Traditional Media
- Online Marketplaces
- Search Engine Optimization
- Content Marketing
- Email Marketing Strategy
- Conversion Rate Optimization
- Marketing Analytics + Measurement
- Creative Partners
The possibilities are endless.
Practix is a tool that provides a suite of capabilities, but they all start with its ability to aggregate data from countless sources — both internal and external — into one solid platform. So you can transform your data into live, custom dashboards that help you close the loop from impression to sale.
Collective Measures + Deluxe Win Adweek's Brand Campaign of the Year
Our 2021 #CommitmentToChange
What Marketing in a Cookie-less World Will Look Like
Hesitancy to adopt new search practices in favor of historical consistency or beliefs is well-intentioned but hinders potential growth in paid search campaigns. Utilize recent changes to Google campaigns defaults and algorithmic developments to bring paid search structures from outdated to up to date.
Brand search ads increase the authority of said brand and keep competitors’ ads at bay. And time again, we’ve found that when paid and organic listings show together, there are incremental clicks on both the ad and the organic listing. Read more about why its important to invest in branded search, below.
With the COVID-19 pandemic disrupting the global market and accelerating the digital transformation by roughly five years, no business has escaped being impacted by the pandemic. To keep pace with a volatile and changing marketplace, it’s more important than ever for your organization to embrace data-driven decision making. Before you can get started, you’ll need to implement an advanced analytics practice. Check out our full blog post for the three things you can do to ensure your analytics practice is up to date and set up for successful decision-making insights.