Nina Hale is now
Collective Measures
We are endlessly curious. Continuously pursuing new ways to use data, analytics, and media to help simplify today’s marketing complexity for brands.
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What We Do
Strategic Navigation / Flawless Execution
- Strategy + Planning
- Paid Search
- Social Media Marketing
- Display Media
- Traditional Media
- Online Marketplaces
- Search Engine Optimization
- Content Marketing
- Email Marketing Strategy
- Conversion Rate Optimization
- Marketing Analytics + Measurement
- Creative Partners
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Agency News
Our Legacy
Details
Performance Marketing Agency Nina Hale Rebrands As Collective Measures
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Land O' Lakes SEO Strategy Drives Organic Traffic
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Trending Posts
The Passing of the California Privacy Rights Act (CPRA)
Proposition 24, or the California Privacy Rights Act (CPRA), appeared on the ballot in the November election. With around 56% of the vote, Californians passed the CPRA, which strengthens the existing CCPA.
Demystifying Display’s Tactical Landscape
One of the biggest parts of a successful display campaign is utilizing the myriad of targeting options available to you, but before diving into targeting, brands must first identify which ad types – whether it’s video, audio, banners, native, or something more custom – support their larger business objectives.
Google Ads Search Query Report Updates
On September 1, Google announced it will reduce visibility in the search terms report within Google Ads. The change to the search terms report comes on the heels of a series of privacy laws recently enacted – think GDRP in Europe in 2018, and the CCPA in California which started this past July. Google has been less than transparent about the new volume threshold for search terms, creating speculation about what a “significant number” of searches means.
So, we conducted an analysis of client accounts pre- and post-change to verify the impact in real life.
