Collective Measures
We make the complexity of modern marketing simple.
We are endlessly curious. Continuously pursuing new ways to use data, analytics, and media to help simplify today’s marketing complexity for brands.
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What We Do
Strategic Navigation / Flawless Execution
- Strategy + Planning
- Paid Search
- Social Media Marketing
- Display Media
- Traditional Media
- Online Marketplaces
- Search Engine Optimization
- Content Marketing
- Email Marketing Strategy
- Conversion Rate Optimization
- Marketing Analytics + Measurement
- Creative Partners
The possibilities are endless.
Practix is a tool that provides a suite of capabilities, but they all start with its ability to aggregate data from countless sources — both internal and external — into one solid platform. So you can transform your data into live, custom dashboards that help you close the loop from impression to sale.
Features
Collective Measures + Deluxe Win Adweek's Brand Campaign of the Year
Agency News
Our 2021 #CommitmentToChange
Agency News
What Marketing in a Cookie-less World Will Look Like
Insights
Our Legacy
Details
Trending Posts
How Third-Party Sellers Are Ruining Your Reputation On Amazon
With ~60% of consumers beginning their shopping research on Amazon, presenting a strong brand image is paramount. Third-party sellers can throw a wrench in the system by creating poor-quality listings that frame brands in a bad light. Read more about how managing third-party sellers can protect and elevate your online brand image.
Responsive Search Ads: The Ad Format of the Future
This month, Google announced that it would be sunsetting expanded text ads (ETAs) in exchange for responsive search ads (RSAs) – a dynamic ad format that enables marketers to automate their paid search ads. Wondering what that means for your brand? Read on to find out.
Google Launches Enhanced Conversion Tracking
New privacy measures are making it increasingly difficult to track and target consumers across devices. This means that marketers might start seeing decreased ad performance over time as conversions are underreported. Now, as other platforms are rolling out their own methods to combat this, Google is catching on. Read more about their latest technology, below.