Nina Hale is now
We are endlessly curious. Continuously pursuing new ways to use data, analytics, and media to help simplify today’s marketing complexity for brands.
Learn more about Collective Measures
What We Do
Strategic Navigation / Flawless Execution
- Strategy + Planning
- Paid Search
- Social Media Marketing
- Display Media
- Traditional Media
- Online Marketplaces
- Search Engine Optimization
- Content Marketing
- Email Marketing Strategy
- Conversion Rate Optimization
- Marketing Analytics + Measurement
- Creative Partners
Performance Marketing Agency Nina Hale Rebrands As Collective Measures
Land O' Lakes SEO Strategy Drives Organic Traffic
Proposition 24, or the California Privacy Rights Act (CPRA), appeared on the ballot in the November election. With around 56% of the vote, Californians passed the CPRA, which strengthens the existing CCPA.
One of the biggest parts of a successful display campaign is utilizing the myriad of targeting options available to you, but before diving into targeting, brands must first identify which ad types – whether it’s video, audio, banners, native, or something more custom – support their larger business objectives.
On September 1, Google announced it will reduce visibility in the search terms report within Google Ads. The change to the search terms report comes on the heels of a series of privacy laws recently enacted – think GDRP in Europe in 2018, and the CCPA in California which started this past July. Google has been less than transparent about the new volume threshold for search terms, creating speculation about what a “significant number” of searches means.
So, we conducted an analysis of client accounts pre- and post-change to verify the impact in real life.