We made our initial Commitment to Change in 2020, heeding the call for transparency and transformation in the face of racial disparity and inequity within our industry. Now, four years later, we remain steadfast in our commitment to continue doing this work. While we’ve made some progress, we also recognize the need to hold ourselves and our agency accountable for our shortcomings; for the occasional situations where our actions were less than impactful when it came to proving our commitment.
We provide this annual statement to our employee owners, clients, colleagues in the marketing community, and to the wider communities in which we live and work. We acknowledge the need for additional action and determined effort, and we renew our resolve to do so. This is our 2023 Commitment to Change.
To increase the diversity of the Collective Measures staff, we’re committing to critically assessing the ways in which our recruiting and hiring efforts are currently falling short. We’ll specifically work to identify how we can (1) obtain a diverse pool of candidates for every position posted and (2) better expand the reach of our job postings to BIPOC marketers at all levels of experience and expertise.
But, we will also expand the scope of our effort to include a broader set of considerations. For example, are we making sufficient effort to recruit and welcome colleagues of all ages, that are gender fluid, or have physical disabilities that may have traditionally provided barriers to working in our industry? Do LBGTQ+ colleagues and those with need for religious accommodation feel comfortable sharing a workspace with us? We must be an agency where all are welcome at all times, and we’re committing to making consistent, intentional action to make this a reality.
Whether via financial donations, our time, or by sharing our digital marketing expertise, this will remain a top priority. This includes continuing to honor our multi-year financial commitment to The BrandLab, as well as actively seeking out other organizations to partner with and/or support as appropriate.
Through a combination of regular agency-wide speakers and discussions around critical DEI and cultural topics, we will continue to prioritize education and conversation.
We are on a journey to becoming a more inclusive place to work for all people. As we look back at previous years, it’s important to do so with a critical eye, evaluating what worked, what didn’t and what learnings can be brought forward to inform our future commitments.