We #CommitToChange

July 17, 2020

In support of the efforts of 600 & Rising, we join with other agencies to #CommitToChange. We’ve long prided ourselves on being a woman-founded and woman-led agency, but that is just a small fraction of the spectrum of diversity needed. We know we can do more to address the issue of systemic racism facing Black, Indigenous, and People of Color (BIPOC) in our industry. And we will.
We’re going to start by looking at the data
(the same way we start everything).

We know we can do better

Looking at these stats, we recognize we have a long way to go. And have a lot of learning to do. But we are committed to doing that work. We’re committed to improving our agency by becoming more reflective of our community. We’re an employee-owned collective and we all benefit when employees and leadership represent the full spectrum of talent around us.

Our commitments

We commit to the goal of bringing more BIPOC into our agency and our leadership teams.

We commit to the ongoing mentoring of rising BIPOC advertising talent in both traditional and non-traditional settings.

We will shift our recruiting efforts to focus postings in locations that will attract a more racially diverse pool of talent, including historically black colleges and universities.

We will create and support opportunities for our employees to hold courageous discussions regarding race in our industry and in our community.

We have made a multi-year commitment to support The BrandLab, an organization on a mission to change the face and voice of the marketing industry, who we have been partnering with since 2014.

And we commit to track and publicly report Collective Measures’ workforce diversity data on an annual basis to create accountability for our agency and the industry as a whole.

We make these commitments not just because they’ll help make us a more diverse agency, but because they will help us better reflect our values. As a collective. As people.