Paid Media: Maximize Budgets with Paid Social Content

NHI hosted our BUZZ event today. This month Brennan Brooks, one of our paid search managers, talked with us about how to maximize our paid media budget by leveraging our owned and earned media data.

Key Takeaways:

• The paid media blueprint: 
• The breakdown of toolsets to utilize in your paid content syndication:
  • Distribute Content:
    • Blogger outreach: GroupHigh, Linqia
    • Mobilization of content: flipboard, onswipe
    • SEO: Collective Measures
    • Earned & Owned Distribution: kapost
  • Measure Content:
    • Website: Google Analytics, Omniture, Chartbeat
    • Demographic: Quantcast, Socialbakers, Schmap
    • Social: Topsy, Hootsuite, Simply Measured
    • Earned & Owned: Brandwatch, Dlvr.it
  • Growth/Promotion:
    • Press: BusinessWire, PRWeb, PR Newswire
    • Paid: Outbrain, PostRelease, Zemanta 
    • Paid, Owned, Earned: Dlvr.it
    • Content Seeding: Tapinfluence, Linqia

View the presentation below. Thanks to all who attended, either on our webinar or in person.