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Forbes Agency Council: Key Questions For Companies Wanting To Do A Publicity Stunt

January 31, 2022

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

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Key Questions For Companies Wanting To Do A Publicity Stunt

By Donna Robinson / January 31, 2022

Sometimes, clients have great marketing ideas to share, lighting the way for their agency to come up with a strategy that will meet the goals of the campaign. When this happens, you may be able to hit the ground running with their suggestions and find success. Other times, clients need some guidance to shape their preferred approach or creative idea into a usable, valuable concept.

If clients want to plan a publicity stunt, for example, it’s up to their agency partners to ask the right questions to ensure it will have the desired impact before attempting to develop one. Here, members of Forbes Agency Council each share the one thing they would ask a client to consider before helping them plan a publicity stunt.

9. What Goals Can You Realistically Expect To Achieve?

Before doing any publicity stunt or campaign, it is essential to have a realistic conversation about goals and expectations. A publicity stunt may be great for driving conversations or increasing awareness but not for producing direct sales. By choosing achievable goals that meet the capabilities of the stunt or campaign, you can set your brand and your teams up for success. – Donna Robinson, Collective Measures

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