Forbes Agency Council: How To Market ‘Unsexy’ Products: 15 Effective Methods

June 1, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

How To Market ‘Unsexy’ Products:15 Effective Methods

By Donna Robinson / June 1, 2020

The holy grail of the agency world is finding a product that “sells itself.” Unfortunately, even the most amazing products in the world don’t sell themselves. The ones that are decidedly “unsexy” by comparison might prove an even more difficult challenge.

Necessary products don’t have the same appeal as sleek, well-crafted and innovative products. So how does an agency market a less-than-exciting product? Fifteen industry leaders from Forbes Agency Council give their own opinions on the methods that an agency can adopt to market even the most “unsexy” items and make them worthy of an audience’s purchase.

1. Make It Simple And Helpful

Those “unsexy” products and services are likely necessary and often confusing. If you can make it simple and be helpful for your audience, they’ll remember you. Answer their questions without selling. Have robust, easy-to-use troubleshooting and Q&As. – Donna Robinson, Collective Measures – Performance Digital Agency

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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