Forbes Agency Council: How To Ensure Authenticity In Marketing: 12 Critical Tips

August 13, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

How To Ensure Authenticity In Marketing: 12 Critical Tips

By Donna Robinson / August 13, 2020

Consumers have to deal with so much advertising daily that they are very particular about the ones they listen to. Thanks to the sheer volume of marketing efforts, buyers have become clued-in to what inauthentic marketing looks like. Consumers treat businesses that try to perform inauthentic marketing with disdain, and modern cancel-culture can lead to massive PR disasters.

If you want to connect with your clients, you need to do it in a way that resonates with them authentically. Below, 12 members of Forbes Agency Council share several critical tips to help businesses be more genuine in their marketing endeavors.

5. Gather As Much Feedback As Possible

What you think customers want and what customers actually want are not always the same. Gather as much customer feedback and engagement metrics as possible to learn how they talk about your product/service and what they want or need from it. Use that information to build a marketing strategy and you will be sure to resonate with your target audience in an authentic way. – Donna Robinson, Collective Measures

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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