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Forbes Agency Council: 15 Ways To Boost Engagement And Convert Website Traffic Into Sales

April 29, 2021

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

15 Ways To Boost Engagement And Convert Website Traffic Into Sales

By Donna Robinson / April 29, 2021

Plenty of businesses are able to get lots of clicks and page views on their websites. The challenge lies in turning that engagement into sales.

While a high number of visitors and views can be encouraging, it ultimately means nothing if that traffic doesn’t generate revenue. How can companies better engage their website visitors and inspire them to become paying customers?

Below, 15 members of Forbes Agency Council shared their top methods for increasing engagement and converting web traffic into sales.

14. Focus On Technical SEO

It’s easy for marketers to think of technical optimization as something that exists to increase rankings. And while that’s definitely true, consider this: The better your site functions, the more likely users are to take your desired actions. Load time is a great example. There’s always a clear relationship between site speed and conversion rate. –Donna Robinson, Collective Measures

Read the full article on Forbes Agency Council

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