Forbes Agency Council: 12 Actionable Tips For Search Engine Optimization Novices

February 18, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

12 Actionable Tips For Search Engine Optimization Novices

By Donna Robinson / February 18, 2020

Search engine optimization (SEO) is a dynamic field. Because of the constant changes that affect it and the revamping of the algorithms associated with it, newcomers can have a hard time pinning down what works and what doesn’t.

If a business doesn’t know how to do SEO right, it will lose visibility online and fail to attract potential customers necessary for its survival. However, with the right kind of experience and guidance, and with enough practice, even the newcomers can operate at a similar level as SEO professionals.

Below, 12 professionals from Forbes Agency Council offer some insight for novices to SEO, providing actionable tips they can use in their journey through the ever-changing landscape of search engine optimization.

10. Create Content For People, Not For Robots

It’s easy to get stuck in the rules and obsess over the algorithm, counting characters and implementing schema. But it’s important to remember that the algorithm is designed to surface the best content for each query. Understand your audience, their interests, pain points, lingo and create for them. At the end of the day, well-written, organized content that helps or delights your audience will win. – Donna Robinson, Collective Measures – Digital Performance Agency

Read the full article at Forbes Agency Council

Image Source: Forbes Agency Council

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