Performance Marketing Agency Collective Measures Unveils Two New Service Areas To Meet Evolving Needs Of Today’s CMO

Collective Measures, a performance marketing agency that makes the complexity of modern marketing simple, has launched two new service areas in response to the challenges and shifting organizational priorities that affect marketers at companies large and small. With a focus on deliberate, sustainable growth both internally and for client partners, the agency developed new offerings that directly address the increased demand for performance-driven marketing solutions and expanded responsibilities of today’s CMO: Practix, an intelligence engine and Brand Performance Communications, which links data to brand-building and communications planning and execution.

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