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Forbes Agency Council: 15 Ways To Show Marketing ROI Beyond Sales Revenue

March 25, 2021

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

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15 Ways To Show Marketing ROI Beyond Sales Revenue

By Donna Robinson / March 25, 2021

Some agency clients may think that an immediate bump in sales revenue is the only way to gauge the ROI of a marketing campaign. Of course, measuring the results of any campaign is more complex than simply tracking conversions.

While agency professionals might be focused on other positive aspects and developments, the real key to success lies in making sure the client understands the value of these less obvious metrics. But aside from increasing sales, what’s one method agencies can use to show clients the ROI of their work when it’s not apparent to the client?

Here, members of Forbes Agency Council discuss 15 unique methods of showing ROI to marketing and advertising clients that illuminate a far bigger picture than the number of sales.

9. Think About Lifetime Value

In many instances, it actually makes sense to take a loss on a new customer or first-time purchase if you know the long-term value will be profitable for the business. Think of your loss leaders as “gateway” products that can bring you loyal customers willing to buy big-ticket items. – Donna Robinson, Collective Measures

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