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Forbes Agency Council: 15 Top Trends That Will Impact Marketing In 2022

January 14, 2022

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

15 Top Trends That Will Impact Marketing In 2022

By Donna Robinson / January 14, 2022

Marketing trends come and go, constantly evolving as brands strive to better leverage the latest technologies and respond to shifts in the marketplace. It’s not just about making a splash or creating attention-grabbing content anymore. After making target audiences aware of their existence, businesses must then connect with prospective customers in meaningful ways, build a reputation as a trusted source of information, and nurture those relationships.

That’s a lot to accomplish when so many consumers are preoccupied with managing the effects of the global pandemic on their lives. To reach people in this climate, brands would be wise to leverage emerging marketing trends that promise to give them an edge over the competition. Here, 15 members of Forbes Agency Council each share one top trend they anticipate in their industry this year and predict how it will impact the market in 2022.

11. Alternative Targeting Solutions

With the deprecation of third-party cookies set for 2023, marketers will be testing alternative targeting solutions, such as people-based targeting, throughout 2022. Companies that can leverage and expand on your first-party data will need to be vetted before cookies are gone entirely. – Donna Robinson, Collective Measures

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