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Forbes Agency Council: 15 Simple Website Changes That Can Boost Its Customer Appeal

March 28, 2022

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

15 Simple Website Changes That Can Boost Its Customer Appeal

By Donna Robinson / March 28, 2022

A customer’s first impression of a business is likely taken from their website. Is it easy to use? Are services and products clearly priced? Is customer service readily available if help is needed? These are all questions that a potential customer will evaluate just by scrolling through the homepage.

If the answer to any of these questions (or others) is “no,” the customer might jump off your website. It’s important, then, to prioritize certain information to ensure customers follow through to a purchase. Businesses can make their websites more appealing by following these recommendations from Forbes Agency Council members.

8. Clearly List Customer Benefits

Make it clear on your homepage and key service/product pages that you know your audience. This means not only covering what your company does but also making it clear how what you offer will benefit your consumers. Making simple copy tweaks to these pages — leading with benefits over features — will help people better understand your brand’s value and improve engagement. – Donna RobinsonCollective Measures

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