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Forbes Agency Council: 15 Best Practices For Producing Quality, Engaging Content

February 27, 2020

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

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15 Best Practices For Producing Quality, Engaging Content

By Donna Robinson / February 27, 2020

The adage of “content is king” still holds true to this day, with the only caveat of making sure the content is engaging, informative and of real value to your target audience. Producing high-quality content, however, requires more than just picking a topic and writing on it. Scheduling, research, and even the target audience each play a role in how engaging that content is and how much traffic it attracts.

So what are some of the critical elements of creating high-quality content that attracts traffic and leads? Fifteen experts from Forbes Agency Council dive into this topic to help businesses figure out what constitutes best practice in content production, and how an organization can ensure it fulfills those qualities to drive leads.

3. Be Helpful

Produce content that helps clients and prospects solve a problem, save time and be more efficient. Helpful content resonates with readers, builds good will and provides an opportunity to show how your particular product or service can be part of the solution you propose. – Donna Robinson, Collective Measures – Digital Performance Agency

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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