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Forbes Agency Council: 14 Tips For Any Brand Seeking A Global Sponsorship

January 05, 2022

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

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14 Tips For Any Brand Seeking A Global Sponsorship

By Donna Robinson / January 5, 2022

Many business leaders and their marketing teams dream of landing global sponsorship for their brand. When brands partner up with more well-known organizations on campaigns or get involved in helping to host a major event, it can exponentially increase the effectiveness of their marketing and sales efforts.

While every company will have its own ideas about which global players they want to work with, there are some basic tips that leaders in any industry can use to improve their chances of finding the best partnership for achieving their particular goals. Below, the members of Forbes Agency Council outline valuable advice they would provide to their clients to help them land global sponsorships that move the needle on their broader marketing initiatives.

11. Make Sure Potential Partners Resonate With Your Audience

Make sure the other organization, event or business not only complements your brand but will also resonate with your audience. A global sponsorship is great for generating awareness by association. But if it feels forced for your brand or alienates your customer base, it can cause more harm than good. – Donna Robinson, Collective Measures

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