12 Ways A Business Can Aim For A More Local Marketing Approach
Marketing is the way business gets its product or service in front of people’s eyes. A lot of companies that have a broad customer base aim for a marketing approach that covers as many bases as possible. While this is a useful measure, recent marketing approaches that aim for a more local scope are having increased success.
What this means is that companies that appeal to a broad region should seek to localize their marketing strategies to capitalize on this trend. These 12 professionals from Forbes Agency Council offer their guidance to help businesses shift gears from a broad-based approach to one that’s more focused on a localized area.