Forbes Agency Council: 12 Ways A Business Can Aim For A More Local Marketing Approach

April 6, 2020
As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

12 Ways A Business Can Aim For A More Local Marketing Approach

By Donna Robinson / April 6, 2020

Marketing is the way business gets its product or service in front of people’s eyes. A lot of companies that have a broad customer base aim for a marketing approach that covers as many bases as possible. While this is a useful measure, recent marketing approaches that aim for a more local scope are having increased success.

What this means is that companies that appeal to a broad region should seek to localize their marketing strategies to capitalize on this trend. These 12 professionals from Forbes Agency Council offer their guidance to help businesses shift gears from a broad-based approach to one that’s more focused on a localized area.

8. Prioritize Local SEO Efforts

Consumers are increasingly turning to search engines to answer their local questions, and search results are prioritizing local content. To ensure your business ranks for local searches, implement consistent, accurate location information across your websites and other sites (think Yelp, Google My Business), optimize for local-specific keywords, and create a website page for each business location. – Donna Robinson, Collective Measures 

Read the full article on Forbes Agency Council

Image Source: Forbes Agency Council

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