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Forbes Agency Council: 12 Fun Ways To Use Video To Engage A Brand’s Audience

January 27, 2022

As a member of the exclusive Forbes Agency Council, Collective Measures CEO Donna Robinson shares her expert opinion on the top digital trends. Read her latest feature below.

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12 Fun Ways To Use Video To Engage A Brand’s Audience

By Donna Robinson / January 27, 2022

Video marketing can have an impact at every stage of the buyer’s journey, from growing their awareness of a brand to delighting them with the value they receive from its offerings. Once a prospect has been drawn into the top of the sales funnel, there are some great ways to leverage video to tempt them to venture further in.

Whenever a prospective buyer shows interest in a product or service and starts evaluating their options, the next step toward conversion is engagement. For brands seeking fun, innovative ways to capture the attention of their ideal buyer at this stage, users have proven time and time again that video is their favorite way to consume content.

To help marketers succeed with their audience engagement efforts, members of Forbes Agency Council share their best tips for making the most of this captivating medium below.

7. Find Unique Places To Use Your Video Assets

The key is finding unique places to use your video assets. A custom ad unit can make your video more engaging across devices where users both expect to see video and don’t, similar to options typically reserved for out-of-home ads. Unconventional locations such as gas stations, screens in malls and outdoor laser projections can engage users with unique video experiences while they are out and about. – Donna Robinson, Collective Measures

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